Campaign & Demand Generation Manager

Welcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference. 

We are builders. 

For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA. 

We’re looking for a Campaign & Demand Generation Manager who can transform marketing priorities into integrated campaigns that drive awareness, engagement, customer growth, and business results. 

This role sits at the intersection of strategy, execution, and performance. You’ll partner closely with the Director of Marketing, Content & Brand Manager, sales teams, and division leaders to bring products, campaigns, and initiatives to market in a thoughtful and measurable way. 

While demand generation is a critical component of this role, it is not the only focus. This position also plays an important role in product launches, go-to-market planning, customer engagement strategies, and campaign execution across multiple divisions and customer segments. 

You understand that great marketing isn't measured by activity alone. It's measured by outcomes. 

You know how to connect messaging, content, customer journeys, automation, and campaign execution into a coordinated system that creates meaningful business impact. 

If you enjoy turning ideas into action, connecting strategy to execution, and continuously improving marketing performance, we'd love to meet you. 

Welcome to The Orchard 

This role may be based in either the Seattle metropolitan area or Kitsap County. 

While our preference is for candidates located near Watson's headquarters in Poulsbo, we are open to strong candidates located in the Seattle area. 

Following onboarding, this role is expected to work on-site four days per week at their primary work location. 

Candidates should also expect periodic travel to Watson's headquarters in Poulsbo for planning sessions, product launches, team collaboration, and key business initiatives. 

The best marketing happens when teams stay connected to the products, customers, and people they support. Whether based in Seattle or Poulsbo, collaboration and visibility into the business are important parts of this role. 

What You’ll Do 

Campaign Strategy & Planning 

• Develop integrated marketing campaign strategies that support product launches, brand initiatives, customer engagement, lead generation, and business growth objectives 

• Build campaign plans aligned with company goals and division priorities 

• Coordinate campaign execution across marketing team members and key stakeholders 

• Manage campaign timelines, deliverables, and launch readiness 

• Ensure campaigns are executed consistently across channels and audiences 

Product Launch & Go-to-Market Support 

• Partner with the Content & Brand Manager and division leaders to support new product launches 

• Help develop go-to-market plans and campaign strategies for new products and initiatives 

• Coordinate launch activities across marketing channels and customer touchpoints 

• Support launch measurement and post-launch performance analysis 

• Ensure campaigns effectively communicate customer value and market positioning 

Demand Generation & Customer Growth 

• Develop integrated demand generation strategies leveraging organic, owned, earned, and paid channels 

• Improve lead quality and conversion performance throughout the customer journey 

• Support audience segmentation, targeting, and lead nurturing initiatives 

• Partner with sales teams to improve marketing contribution to pipeline growth 

• Identify opportunities to increase engagement and conversion across customer segments 

Marketing Automation & Customer Journey Management 

• Manage and optimize marketing automation programs and workflows 

• Support CRM and lead management processes 

• Develop nurture campaigns and customer journey programs 

• Identify opportunities to improve engagement, conversion, and customer experience throughout the funnel 

• Ensure customers receive relevant information at the appropriate stage of their journey 

Analytics & Performance Reporting 

• Track campaign performance and key marketing metrics 

• Develop regular reporting and insights for leadership 

• Analyze campaign effectiveness and recommend improvements 

• Measure marketing contribution to business objectives and growth goals 

• Help create a culture of data-informed decision making 

Cross-Functional Collaboration 

• Partner closely with sales teams to improve lead quality and campaign effectiveness 

• Collaborate with the Content & Brand Manager to align campaign execution with messaging and brand strategy 

• Work with division leaders to understand business priorities and growth opportunities 

• Coordinate efforts across internal teams and external partners as needed 

Continuous Improvement 

• Stay current on campaign management, demand generation, automation, and customer acquisition best practices 

• Evaluate emerging marketing tools, technologies, and opportunities 

• Recommend improvements that increase efficiency, effectiveness, and business impact 

• Help Watson continue evolving its marketing capabilities as the business grows 

What You’ll Need to Know 

• 3–7 years of experience in demand generation, campaign management, digital marketing, product marketing, or related fields 

• Experience developing and executing integrated marketing campaigns 

• Experience supporting product launches, go-to-market initiatives, or customer engagement programs 

• Experience with CRM systems and marketing automation platforms 

• Strong analytical, reporting, and problem-solving capabilities 

• Strong project management and organizational skills 

• Experience using data and insights to guide marketing decisions 

Preferred: 

• B2B marketing experience 

• Experience with Salesforce, Account Engagement (Pardot), HubSpot, or similar platforms 

• Experience managing multi-channel campaigns 

• Experience supporting lead generation and pipeline growth initiatives 

• Experience within manufacturing, commercial furniture, architecture, design, construction, or related industries 

• Familiarity with marketing attribution, customer journey mapping, and funnel optimization 

Who You Are 

• Someone who enjoys turning ideas into action 

• Someone who can balance strategy with execution 

• Someone who is highly organized and comfortable managing multiple priorities 

• Someone who enjoys solving problems and improving systems 

• Someone who is curious and continuously learning 

• Someone who values collaboration and builds strong relationships across teams 

• Someone who can think analytically without losing sight of the customer experience 

• Someone who believes marketing should create meaningful business impact 

Application Process 

As part of your application, please submit a brief summary of a campaign you personally led or significantly contributed to, including: 

• Campaign objective 

• Audience 

• Channels utilized 

• Results achieved 

• Key lessons learned 

Candidates selected to move forward in the interview process should expect to complete an interview exercise as part of the evaluation process. 

The exercise is designed to assess campaign thinking, prioritization, problem solving, and marketing strategy development. 

We're not looking for perfection. We're looking to understand how you think, how you approach marketing challenges, and how you connect strategy to execution. 

Wage and Compensation  

This role is expected to fall in the range of $85,000–$100,000 annually depending on experience, capability, and overall fit. 

Culture & Benefits 

• Monthly BBQ 

• Espresso Bar 

• Annual Bravo Night 

• Onsite gym and showers 

• Campus walking trail 

• Fun, challenging, and engaging culture 

• Pride and satisfaction of manufacturing tangible products 

Essential Attributes of Watson Employees 

• Insane curiosity 

• Excited and enthusiastic about your work 

• Embrace and exhibit our values 

Our Benefits 

• Competitive wages 

• 401(k) plan with matching contribution 

• Profit sharing program 

• Extensive healthcare plans 

• A fun, challenging, and engaging culture 

• Pride and satisfaction in manufacturing tangible, well-built products 

Why Watson? 

Everything we do is rooted in thoughtful design and a deep respect for how things are made. 

At Watson, marketing isn't about creating noise. It's about helping the right people discover solutions that improve how work gets done. It's about bringing products to market thoughtfully, telling meaningful stories, and creating connections that matter. 

This role plays a critical part in turning strategy into action and helping Watson continue to grow. 

If you're excited about building campaigns, launching products, driving engagement, and making a measurable impact on the business, we'd love to hear from you.