Campaign Business Analyst, Insights & Performance

Posted 4 Hours Ago
Be an Early Applicant
Atlanta, GA, USA
In-Office
Mid level
Retail • Software • Consulting
The Role
Analyze campaign performance across channels and segments; build recurring and ad-hoc reports and dashboards (Power BI, Salesforce); define KPIs and measurement frameworks; translate data into recommendations; monitor campaign health; support readouts and planning; improve tracking, taxonomy, and reporting consistency.
Summary Generated by Built In
We create possibilities that move life and commerce forward

Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.

What You’ll Do

  • Analyze campaign and program performance across channels, regions, audience segments, and products.
  • Build recurring and ad hoc reporting that surfaces performance trends, conversion patterns, engagement quality, and pipeline influence.
  • Develop dashboards and reporting views in tools such as Power BI, Salesforce, and connected data environments.
  • Partner with campaign operations and marketing stakeholders to define KPIs, measurement frameworks, and success criteria before launch.
  • Translate complex data into concise, decision-ready recommendations for marketers and leadership.
  • Monitor campaign health and flag gaps in targeting, execution, follow-up, attribution, or data quality.
  • Support post-campaign readouts, quarterly business reviews, and planning cycles with performance insight and recommendations.
  • Work with GTM engineering and operations partners to improve tracking fidelity, taxonomy, and data model reliability.
  • Help standardize definitions, benchmarks, and reporting logic across the campaign portfolio.
  • Contribute to continuous improvement in how Marketing Ops measures effectiveness and communicates value to the business.

What Success Looks Like

  • Campaign decisions are increasingly data-informed and less dependent on anecdotal feedback.
  • Reporting is trusted, timely, and easy for stakeholders to use.
  • Performance gaps are identified early and addressed with clear recommendations.
  • Marketing leaders can see not just what happened, but what to do next.

What You Bring

  • 3+ years of experience in marketing analytics, campaign performance analysis, business analysis, or Marketing Ops reporting.
  • Strong experience with BI and reporting tools, especially Power BI and Excel.
  • Familiarity with Salesforce, Marketo, GA4, Demandbase, and related campaign data sources.
  • Ability to analyze funnel performance, attribution trends, and campaign outcomes in a B2B environment.
  • Strong communication skills with the ability to present insights clearly to both operators and leadership.
  • Detail orientation, curiosity, and a disciplined approach to data quality and interpretation.
  • SQL experience is a plus.
  • Bachelor’s degree in business, marketing, analytics, or a related field preferred.
Committed to diversity and inclusion

At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.

We are proudly an Equal Employment Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.  In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.

Skills Required

  • 3+ years of experience in marketing analytics, campaign performance analysis, business analysis, or Marketing Ops reporting
  • Strong experience with BI and reporting tools, especially Power BI and Excel
  • Familiarity with Salesforce, Marketo, GA4, and Demandbase
  • Ability to analyze funnel performance, attribution trends, and campaign outcomes in a B2B environment
  • Strong communication skills with ability to present insights to operators and leadership
  • Detail orientation, curiosity, and disciplined approach to data quality and interpretation
  • SQL experience
  • Bachelor's degree in business, marketing, analytics, or a related field

Manhattan Associates Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Manhattan Associates and has not been reviewed or approved by Manhattan Associates.

  • Fair & Transparent Compensation Pay is generally characterized as on par with industry standards and often described as fair or above average, with stronger competitiveness in certain roles and at higher seniority. The overall picture suggests a “solid but not standout” base-compensation experience that can feel better when variable pay or role leverage is higher.
  • Wellbeing & Lifestyle Benefits Well-being programs are positioned as a notable strength, including mental-health resources and support tools such as Headspace access, an EAP, and financial-wellness offerings. These lifestyle-oriented extras appear to elevate the perceived total rewards value beyond salary alone.
  • Parental & Family Support Family-support benefits are highlighted through caregiving assistance (e.g., Care.com access) and the presence of maternity and paternity/partner leave. The existence of dedicated family and caregiver support contributes positively to the overall benefits perception.

Manhattan Associates Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Atlanta, GA
3,418 Employees
Year Founded: 1990

What We Do

For more than 30 years we have earned a reputation for building technology solutions that solve the most complex business problems in supply chain, inventory and omnichannel.

Similar Jobs

Cloudflare Logo Cloudflare

Staff Software Engineer

Cloud • Information Technology • Security • Software • Cybersecurity
Hybrid
6 Locations
4400 Employees
150K-275K Annually

FourKites Logo FourKites

Account Executive

Artificial Intelligence • Big Data • Logistics • Machine Learning • Software • Transportation
Easy Apply
Remote or Hybrid
USA
475 Employees
140K-170K Annually

Samsara Logo Samsara

Applied AI Specialist, Commercial Customer Success

Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Easy Apply
Remote or Hybrid
United States
4000 Employees
106K-142K Annually

Eve Logo Eve

Vice President Of Sales

Legal Tech • Software • Generative AI
Easy Apply
Remote or Hybrid
United States
180 Employees

Similar Companies Hiring

Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account