The Role
Support planning, execution, and optimization of multi-channel campaigns (email, social, landing pages, WhatsApp). Manage campaign assets, leads in the CRM, coordinate with content/design and stakeholders, assist on-ground activations, and compile performance reports tracking impressions, leads, conversions, and CAC.
Summary Generated by Built In
Summary:
The Campaign Associate plays a vital role in driving the success of Jobberman’s marketing initiatives by supporting the end-to-end execution of multi-channel campaigns across programs, events, and product lines. This dynamic role requires a proactive, detail-oriented individual with a passion for digital marketing and campaign innovation. The associate will work closely with cross-functional teams to plan, launch, and optimize campaigns, ensuring alignment with brand standards and business objectives. By managing leads, coordinating activations, and delivering data-driven insights, the Campaign Associate contributes directly to enhancing engagement, lead generation, and overall campaign performance.
Responsibilities:
- Assist in planning and executing multi-channel marketing campaigns across email, social media, landing pages, WhatsApp, and other digital platforms.
- Support the development of campaign briefs and ensure timely coordination with internal stakeholders.
- Help set up and manage campaign assets and workflows across digital channels.
- Track, document, and manage leads from campaigns, including uploading, segmenting, and updating records in the CRM.
- Collaborate with content and design teams to gather and prepare campaign materials such as copy, visuals, testimonials, and success stories.
- Support on-ground campaign activations, including bootcamps, employer events, and career fairs.
- Assist in compiling weekly and monthly campaign performance reports and tracking key metrics like impressions, leads, sign-ups, conversions, and CAC.
- Attend marketing team meetings, take action notes, and support follow-ups, vendor coordination, and task tracking as needed.
Skills Required
- Experience executing multi-channel digital marketing campaigns (email, social, landing pages, WhatsApp)
- Experience using a CRM to upload, segment, and manage leads
- Ability to coordinate with internal stakeholders, vendors, and cross-functional teams
- Experience preparing campaign assets with content and design teams (copy, visuals, testimonials)
- Ability to compile campaign performance reports and track key metrics (impressions, leads, conversions, CAC)
- Willingness to support on-ground activations such as events, bootcamps, and career fairs
- Strong attention to detail and proactive task tracking/meeting follow-up skills
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
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