Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.
Sports Direct Malaysia is currently looking for Buyer to join our growing team.
Sports Direct Malaysia currently operates a total of 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.
We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).
Job Description- Analyse and select compelling assortments within your assigned categories / activities.
- Build and maintain strong relationships with our brand partners.
- Sales performance tracking for selected category assigned and take proactive action on underperforming products through markdowns, or promotions, and over performing products through daily business.
- Monitor and ensure on-time delivery of stocks from suppliers.
- Monitor weekly trade performance and stock health; and sell-through targets by category and brand.
- Identify white space opportunities and drive product innovation.
- Negotiate cost prices, margin improvements, trading terms, and exclusivity opportunities with our brand partners.
- Code creation, issue PO & update Delivery Plan to make sure the systems are always up to date.
- Sourcing for potential brand or supplier, evaluate and propose for the business.
- Participate in seasonal sell-in and buying appointments with suppliers and brands.
- Monitor industry trends and market developments to ensure assortments remain relevant and competitive.
- Partner with Visual Merchandising, E-commerce, and Marketing to ensure alignment across channels.
- Work with Planning and Allocation teams to optimize distribution strategies and store grading.
- Work closely with Store Operations to understand customer feedback and regional needs.
- Any other lawful assignments as and when assigned by the Head of HR & higher management.
- At least 3 years experience in retail buying/ merchandising, preferable from the sports retail industry is desirable.
- Applicants from Fashion & Merchandising, Fashion Design, Business Management, Marketing, Economics / Finance, Supply Chain Management / Logistics are encouraged to apply.
- Strong in negotiation skills and supplier relationship management skills.
- Good analytic capability and numbers sensitive.
- Knowledge in MS Excel.
- Good time management skills and deadline sensitive.
- A real passion for retail & able to spot customer trends.
An OPPORTUNITY like this at Frasers Group is for the FEARLESS!
The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:
THINK WITHOUT LIMITS, and take the team with you!
BE RELEVANT, to our people, to partners, and to the planet!
OWN IT, and back yourself!
Top Skills
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.







