About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You are a thoughtful and data-driven buyer with an eye for elevated, fashion-forward assortments that align with goop’s unique aesthetic. You balance creativity with commerciality—blending intuition for what’s next with the discipline of sales analysis. You thrive in a fast-paced, collaborative environment and are skilled at maintaining strong vendor relationships, ensuring that each buy supports brand storytelling, e-commerce performance, and in-store experience. You’re passionate about building curated edits that complement, not compete.
About The Role
As the buyer, you will be responsible for developing and executing product strategies across our e-commerce platform and retail stores, supporting both fashion multi-brand categories and seasonal initiatives. You’ll partner closely with cross-functional teams—including Planning, Retail, Design, Creative, and Marketing—to bring the Goop aesthetic to life through thoughtful curation, strong vendor partnerships, and smart inventory management.
Responsibilities include:
- Develop and execute product assortments across e-commerce and retail that align with goop’s brand, sales goals, and seasonal vision.
- Conduct weekly sales and margin analysis to inform future buys, optimize inventory, and identify growth opportunities.
- Build and maintain strong vendor relationships, managing product onboarding, contract terms, and promotional opportunities.
- Collaborate cross-functionally with Planning and Retail teams to forecast sales, manage OTB, and support seasonal and core reorders.
- Partner with site merchandising and marketing to optimize presentation and storytelling online and in stores.
- Contribute to product strategies that thoughtfully integrate GWYN without cannibalizing existing multi-brand performance.
- Mentor the Assistant Buyer, fostering growth and supporting operational execution.
Qualifications & Experience
- Bachelor’s degree in Fashion Merchandising, Business, or related field.
- 4–6 years of buying or merchandising experience within fashion or lifestyle retail.
- Experience at a retailer with multi-brand fashion assortments.
- Strong analytical skills with experience using retail reporting systems.
- Excellent communication and negotiation skills.
- Understanding of both e-commerce and brick-and-mortar buying cycles.
- Strong aesthetic sensibility and alignment with goop’s brand values.
FAQ
- Compensation: $90,000 - $100,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the New York, NY based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
Top Skills
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
