Business Unit - Franchise Manager Hematology - Mexico

The purpose of this position is to ensure the growth and leadership of the hematological product portfolio through the development, co-creation, and implementation of innovative strategies that facilitate accelerated access and reimbursement in both public and private markets, while ensuring the profitability of the products under its responsibility and effectively managing available resources.

This role is responsible for maintaining the portfolio's growth in the medium and long term by successfully launching new products, line extensions, and new indications within its area, as well as ensuring the proper implementation of strategies through Managers to achieve the established objectives.

This role will be based in our offices in Mexico City.

Key responsibilities:

• Lead the development and implementation of the hematology strategy, including brand and launch plans, to effectively manage the product lifecycle.

• Make informed decisions based on data analysis (ATU, IQVIA, others) to establish productivity indicators (KPIs).

• Strategically manage the budget to ensure expected profitability while leveraging health system knowledge for accelerated access.

• Construct the customer journey by identifying key areas for innovative solutions to influence market trends.

• Drive cross-functional alignment with a strategic vision, developing ambitious commercial plans, including omnichannel strategies.

• Foster long-lasting collaborative relationships across functions, ensuring alignment with business processes and compliance with regulatory requirements.

¿Why You?

Basic Qualifications:

• Bachelor’s degree in business administration, Marketing, Industrial Engineering, Health Care or related fields.

• Advanced English proficiency.

• Proven experience in hematology (multiple myeloma, lymphoma or leukemia) within the pharmaceutical industry.

• Experience in launches of high-specialty (innovative) products in both public and private markets, accelerated access and reimbursement strategies for high-specialty products, line extensions, new prescriptions, and presentation switches in the public market.

• Proven track record creating and managing commercial and marketing Hematology organization teams.

Desirable Skills:

• MBA/ Master in pharmaceutical marketing.

• Experience in Multiple Myeloma.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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