Business Systems Analyst - Go-to-Market

Posted Yesterday
Be an Early Applicant
Alameda, CA, USA
In-Office
103K-150K Annually
Senior level
Healthtech
The Role
Lead analysis and delivery of Go-to-Market systems (CRM, ERP, marketing tools). Define requirements, map Lead-to-Account and Order-to-Cash processes, decompose work into epics/user stories in Jira, develop test plans, liaise between stakeholders and technical teams, support implementations and day-to-day operations of Salesforce, MS Dynamics, SAP and BI tools, and write medium-complexity SQL.
Summary Generated by Built In
As a Business Systems Analyst - Go-to-Market at Penumbra, you will play a critical role in determining the company's long term goals. The Business Systems Analyst - Go-to-Market will be part of the IT functional team scoping, designing, and delivering technology solutions that optimize and enable our Marketing, Sales, and Services organizations. Our primary technology is Salesforce CRM, Microsoft Dynamics, SAP ERP, several Marketing applications including Adobe Marketo, Showpad, cVent, and Tableau under minimal supervision
Specific Duties and Responsibilities. 
 
What You'll Do
• Integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute on revenue strategy, drive innovation and business results
• Support the relationship with Global Sales, Services and Marketing, utilizing proactive account management strategies, and develop strong business relationships
• Collaborate with stakeholders to define, analyze, and document information needs and functional requirements
• Lead business analysis for Lead to Account, Order to Cash business processes, and modeling activities by interviewing process owners, users, and other stakeholders to identify business processes, evaluates the current process and workflow for various business functions
• Decompose large work items/stories into smaller independent components understanding+ business requirements and translating into Epics, and User Stories within Jira. Lead work sessions with technical team members to address questions or issues, etc.
• Work with the business units to develop test plans and procedures, to validate the application design, and define acceptance criteria with the overall project team.
• Documents findings and recommends improvements.
• Act as a liaison between Project Sponsors/Stakeholders and technical teams. Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, acceptance tests
• Coordinate and schedule meetings, assist team members in preparing for meetings, lead discussions, summarize and communicate outcomes to users and managers and resolution of issues.
• Be the 'go to' person for implementation, day-to-day operation of various Go to Market Technology platforms including but not limited to, MS Dynamics, Salesforce, Tableau and SAP
• Resolve issues between stated business requirements and what is technically feasible by identifying issues, evaluating alternative systems solutions with system designers and users, and communicating the end result.
• Test the application as required by project timelines. This also includes supporting stakeholder testing.
• Act as a liaison between the IT organization and the Sales, Marketing and Services organizations to support the planning process, provide oversight of project delivery, resolve escalated issues, and facilitate communication on any critical issues.
 
What You Bring
• A Bachelor's degree in Computer Science or related field with 5 + years of experience, or equivalent combination of education and experience
• Scrum Agile certification a plus
• PMP certification a plus
• Successful history and experience driving and supporting the delivery of technical solutions for a global human resources organization
• Minimum 3+ years’ experience working with systems like MS Dynamics, Salesforce, Veeva, Marketing Applications, Showpad, and or SAP.
• Thorough understanding of Campaign to Lead, Lead to Order, Order to Cash processes with extensive knowledge of industry best practices in CRM space both on process and technology
• Experience with upstream & downstream processes & solutions to CRM capabilities such as MDM (Customer, contact, product, and company master), ERP Order Management, and Sales Analytics.
• MS Dynamics, Salesforce Administrator and Sales and Service Cloud certifications is a plus
• Experience with MS Dynamics CRM, MS Dynamics voice, Boomi, and Salesforce a plus
• Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment
• Marketing, Revenue, Customer Support technology stack experience with Campaign Management, Lead and Opportunity, Enrichment, Forecasting, CPQ, CRM, Sales Compensation, Order Management, Customer Support
• Experience in process and system development in the following areas: MS Dynamics, Salesforce, Lead Routing, CRM, CPQ, Sales Chat, Prospecting and Enrichment Tools is required
• Proven history of working with developers and cross-functional business stakeholders
• Clear, concise technical writing skills and excellent interpersonal and communication skills
• Experience with supporting multiple implementation work-streams simultaneously
• Strong collaboration skills while working with SME's, senior leaders, PMO and business users/ stakeholders to drive business analysis/user requirements,
• Strong experience in negotiating scope and priorities and balancing for successful outcomes
• Strong negotiation skills when working with business users to develop requirements and defend systems capabilities
• Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities
• Basic understanding of database and integration approaches
• Ability to write basic - medium complexity SQL queries
• Exposure to BI Applications such as Tableau, Salesforce Analytics, MS Dynamics,
• Strong oral, written and interpersonal communication skills
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
 
Working Conditions
General office environment. Willingness and ability to work on site. Business travel from % to 5%. Requires some lifting and moving of up to 15 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
 
Annual Base Salary Range:  $103,000 - $150,000/ year
We offer a competitive compensation package plus a benefits and equity program, when applicable.  
Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

What We Offer
• A collaborative teamwork environment where learning is constant, and performance is rewarded.
• The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases.
• A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).
 
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
 
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws.
 
If you reside in the State of California, please also refer to Penumbra's Privacy Notice for California Residents.
 
For additional information on Penumbra’s commitment to being an equal opportunity employer, please see Penumbra's AAP Policy Statement.

Skills Required

  • Bachelor's degree in Computer Science or related field with 5+ years of experience or equivalent
  • Minimum 3+ years' experience working with systems like MS Dynamics, Salesforce, Veeva, Marketing Applications, Showpad, and/or SAP
  • Thorough understanding of Campaign to Lead, Lead to Order, Order to Cash processes and CRM best practices
  • Experience with upstream & downstream processes and solutions to CRM capabilities such as MDM, ERP Order Management, and Sales Analytics
  • Experience in process and system development in MS Dynamics, Salesforce, Lead Routing, CRM, CPQ, Sales Chat, Prospecting and Enrichment Tools
  • Ability to write basic to medium complexity SQL queries
  • Exposure to BI applications such as Tableau, Salesforce Analytics, MS Dynamics BI
  • Proven history of working with developers and cross-functional business stakeholders
  • Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment
  • Clear, concise technical writing skills and excellent interpersonal and communication skills
  • Ability to support multiple implementation work-streams simultaneously and negotiate scope/priorities
  • Basic understanding of database and integration approaches
  • Proficiency with MS Word, Excel, and PowerPoint
  • Successful history driving and supporting delivery of technical solutions for a global human resources organization
  • Scrum Agile certification
  • PMP certification
  • MS Dynamics, Salesforce Administrator and Sales and Service Cloud certifications
  • Experience with MS Dynamics voice and Boomi

Penumbra Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Penumbra and has not been reviewed or approved by Penumbra.

  • Healthcare Strength Company materials describe comprehensive medical, dental, and vision coverage with immediate eligibility, alongside life and disability insurance. Feedback suggests health coverage quality is a standout element of the package.
  • Parental & Family Support Company sources indicate fully paid parental leave and on-site support for nursing parents in key locations. Feedback suggests family support policies compare favorably within med‑tech employers.
  • Leave & Time Off Breadth Company postings outline paid holidays, sick leave, and vacation that increases with tenure. Feedback suggests time‑off provisions are broadly competitive when weighing total package value.

Penumbra Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Alameda, CA
1,950 Employees
Year Founded: 2004

What We Do

Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc. Members of the Penumbra team agree that this is where their work has meaning -- we are transforming the treatment of some of the world's most devastating conditions. Penumbra is where everyone's ideas matter, and where learning and growth are constant.

Similar Jobs

EPRO Services, Inc. Logo EPRO Services, Inc.

Business Analyst

Professional Services • Industrial • Manufacturing
In-Office
San Francisco, CA, USA
6 Employees
45-45 Hourly

Photon Logo Photon

Sr. Business system analyst - Jersey City

Agency • Information Technology
In-Office or Remote
2 Locations
5017 Employees

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Temporary Associate

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
Petaluma, CA, USA
16000 Employees
15-24 Hourly

Micron Technology Logo Micron Technology

Director, Inventory & Global Supply Chain Finance

Artificial Intelligence • Hardware • Information Technology • Machine Learning
In-Office
2 Locations
45000 Employees
151K-313K Annually

Similar Companies Hiring

Sailor Health Thumbnail
Healthtech • Social Impact • Telehealth
New York City, NY
20 Employees
Granted Thumbnail
Artificial Intelligence • Healthtech • Insurance • Mobile • Financial Services
New York, New York
23 Employees
OneImaging Thumbnail
Healthtech
Miami, FL
62 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account