StraighterLine offers low-cost, low-risk online pathway programs for students to earn college credit.
The Role
The Business Systems Administrator ensures integration and optimization of Salesforce and HubSpot, managing data flow and supporting marketing, sales, and customer success operations efficiently.
Summary Generated by Built In
At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
StraighterLine’s Early Childhood Education (ECE) division is seeking a Business Systems Administrator to keep our marketing, sales, customer success, and operations systems running smoothly—end to end.
You’ll sit at the intersection of these teams, ensuring Salesforce and HubSpot are aligned, data flows cleanly across the full funnel, and teams can execute without friction. This role is equally responsible for Salesforce CRM and HubSpot Marketing Hub, with a strong emphasis on how the two systems work together to support lifecycle management, opportunity tracking, automation, and reporting.
This is a hands-on role for someone who enjoys both systems architecture and day-to-day execution, and who takes pride in making complex systems feel simple and reliable for others. This role reports to the VP of Operations, ECE Division.
What You’ll Be Responsible For
- Salesforce & HubSpot Platform Ownership
- Own the HubSpot ↔ Salesforce integration, including object mappings, lifecycle logic, campaign influence, lead routing, and data hygiene.
- Ensure Salesforce and HubSpot support a cohesive full-funnel lifecycle, from first touch through opportunity management and customer success.
- Maintain clean, reliable data to support automation, attribution, forecasting, and executive reporting.
- HubSpot Architecture, Automation & Campaign Execution
- Architect, configure, and scale marketing operations in HubSpot, ensuring alignment with Salesforce sales stages and processes.
- Build and manage HubSpot lists, segmentation logic, and scoring models to support targeted marketing and customer success efforts.
- Design, launch, and iterate automated nurture workflows to improve MQL → SQL conversion rates.
- QA and thoroughly test workflows, forms, integrations, and automations prior to launch.
- Salesforce CRM Optimization & Enablement
- Optimize Salesforce objects, fields, layouts, and permissions to support Sales, Customer Success, and Operations.
- Conduct system audits (permissions, layouts, usage) and implement cleanups that improve usability and data quality.
- Build and maintain reports and dashboards in Salesforce and HubSpot for operational and executive audiences.
- Implement Flow-based automations and process optimizations to eliminate manual procedures, reduce errors, and improve operational efficiency within Salesforce.
- Act as a champion for feature activation and adoption, increasing value realization from Salesforce capabilities and features that have already been purchased but not yet fully implemented or utilized.
- Cross-Functional Collaboration & Execution
- Translate business requirements into clear technical specifications for offshore development and data engineering partners.
- Serve as an internal HubSpot and Salesforce subject matter expert, supporting users through training, documentation, and problem-solving.
- Work closely with Marketing, Sales, Customer Success, and Operations to understand needs and turn them into scalable system solutions.
- Document system changes, processes, and best practices to support adoption and long-term maintainability.
What Success Looks Like
- Salesforce and HubSpot are tightly aligned, with 90%+ sync coverage across critical objects and fields.
- Marketing, sales, and customer success teams can execute campaigns and workflows with minimal friction or manual work.
- Automation and segmentation meaningfully improve funnel performance and reporting confidence.
- Systems are clean, well-documented, and trusted by stakeholders across the business.
What You Bring
- Strong working knowledge of Salesforce CRM and HubSpot, including how the two platforms integrate across the full customer lifecycle.
- Experience with marketing automation, CRM data models, and workflow design.
- Comfort balancing strategic system design with hands-on execution.
- Strong analytical, QA, and documentation skills.
- Excellent communication skills and a collaborative mindset—you’re able to work cross-functionally and explain systems clearly.
- A proactive, problem-solving approach and willingness to “pick up a shovel” when needed.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
Our Benefits:
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
Hubspot
Salesforce
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The Company
What We Do
StraighterLine was founded in 2009 as a solution to the rising costs of a college education. StraighterLine is the category creator for providing scalable solutions to deliver affordable, effective, and accelerated learning pathways to formal degree programs and widely recognized industry credentials. The StraighterLine platform supports over 40,000 students a year, including directly through the straighterline.com website and through a growing network of college, university, and employer relationships. In partnership with more than 150 regionally accredited colleges and universities, we offer low-cost, low-risk online pathway programs for students to earn college credit and ultimately achieve their academic dreams.
Why Work With Us
We are a growing company in a growing industry. The education industry was fundamentally changed because of Covid-19, and as more students are opting for an online education, we're able to serve their needs. Many of our employees are fully remote and we offer extremely competitive benefits.
