Business Strategy and Activation Director

Reposted 15 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
137K-252K Annually
Senior level
AdTech
We help brands and their agencies deliver more relevant ads to audiences everywhere, across devices.
The Role
Lead NAMER Sales Operations to drive operational excellence, translate BI insights into strategy, ensure forecasting and pipeline data integrity, manage cross-functional initiatives, implement best practices, and drive change management and tooling adoption to support growth targets and field productivity.
Summary Generated by Built In

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. 
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.


The NAMER Business Strategy and Activation team is seeking a Director, Sales Operations to lead operational excellence and serve as a strategic partner to GTM Sales and Client Services leadership. This role sits within the Global Revenue Operations (GRO) organization, where Business Strategy and Activation plays a critical role in advancing commercial priorities, scaling processes through continuous improvement and innovation, and enabling field productivity through strong cross-functional collaboration.

In this role, you’ll act as a thought partner to senior sales leaders– driving the rhythm of the business, building scalable infrastructure, and supporting execution against growth targets. A core focus of this role will be to uncover trends, surface actionable insights, and translate data into strategy to deepen understanding of what’s happening within the book of business.

You will lead key operational initiatives, shape go-to-market plans, and partner across functions to bring clarity and consistency to how we evaluate performance, identify growth opportunities, and respond to risks across NAMER. This role requires a strong analytical mindset, comfort with ambiguity, and the ability to operate autonomously while driving impact at scale.

What you’ll do: 

  • Serve as the strategic operations lead for the Global Advertiser/Agency client services team, supporting execution, driving consistency, and unlocking team productivity through influence and results. 
  • Collaborate closely with cross-functional stakeholders—Marketing, Sales Strategy, Training, Product, Finance, and Legal—to align efforts and ensure seamless execution of Agency-focused initiatives.
  • Partner with the Business Intelligence team to uncover trends, seasonality, and performance patterns – translating insights into actionable recommendations that guide leadership decision-making.
  • Ensure data integrity and accuracy for forecasting and pipeline management, supporting broader data hygiene efforts and enabling insight-driven decisions.
  • Proactively support Business Development and Client Service leaders by anticipating business needs and independently advancing initiatives aligned with key NAMER commercial priorities.
  • Develop and implement best practices across the Agency team that align with company goals, ensuring consistent execution across NAMER.
  • Manage multiple interconnected initiatives in a complex, matrixed environment, ensuring projects are delivered on time and meet strategic objectives.
  • Lead change management efforts related to systems, processes, and organizational design – taking a customer first approach and driving adoption of new ways of working.
  • Represent the needs of the NAMER Agency commercial team in the design and development of processes and tooling – ensuring their perspective is reflected in regional initiatives and embedded in scalable solutions. 

What you bring to the table: 

  • 8+ years of experience in Sales Operations, Strategy, or Business Operations, ideally within a high-growth, data-driven, or technology-forward organization. Experience in programmatic advertising or digital media is a plus.
  • Strong technical and operational aptitude with the ability to manage complex projects and processes. 
  • Experience of Microsoft Office Suite required (proficient in Excel required)
  • Passion for understanding and adapting to local cultures and work practices. 
  • Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. 
  • Highly organized, with the ability to prioritize and manage multiple tasks simultaneously in a fast-paced environment. 
  • Ability to influence stakeholders and senior leadership through results-driven actions rather than formal authority. 
  • Proven ability to build strong relationships with VP-level leaders and above, and drive consensus with multiple stakeholders across complex issues. 
  • Analytical mindset with experience in creating strategic plans, setting success metrics/goals, and adapting them based on performance. 
  • A proactive, self-starter attitude with a willingness to learn and take on new challenges.
  • Consulting or Banking industry experience is a plus

 

#LI-JS1

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location.  All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.  Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. 

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$137,300$251,800 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. 

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

Top Skills

Excel
MS Office
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The Company
HQ: Ventura, CA
2,700 Employees
Year Founded: 2009

What We Do

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our mission is to transform media for the benefit of humankind. Our media-buying platform helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for reach, accuracy, and transparency.

Why Work With Us

With up to 11 million queries per second and SLAs in the milliseconds, we’re tackling data and software challenges at massive scale. While we’re growing fast, investing in our value based company culture remains one of our top priorities. If you’re talented, driven, and hungry to bring something entirely new and wildly ambitious, let's talk.

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