The Role
Drive strategic partnerships for Paytm Loyalty & Rewards by identifying, negotiating, and onboarding brands and merchants. Manage partner accounts, run co-branded campaigns, conduct market research, align offerings with product and marketing, and deliver on sales, revenue, and engagement KPIs.
Summary Generated by Built In
About Us:
Paytm is India’s leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.
About the team:
Paytm Loyalty & Rewards is a B2B engagement and retention platform that enables enterprises to acquire, engage, and retain customers, partners, and employees through data-driven loyalty programs.
The team builds and manages end-to-end solutions including loyalty infrastructure (points, cashback, tiers, gamification), a large rewards marketplace (vouchers, travel, merchandise, experiences), and campaign engines (cashback offers, referrals, scratch cards). It also powers incentive programs for sales teams, dealers, and employees, with seamless digital fulfilment via Paytm Wallet, UPI, and vouchers.
Serving brands across FMCG, banking, fintech, telecom, and e-commerce, the team helps drive customer lifetime value, repeat engagement, and measurable business outcomes through scalable, tech-led loyalty solutions.
About the Role:
We are seeking results-driven and relationship-oriented candidates to drive strategic partnerships in the loyalty and rewards ecosystem. The role involves identifying, negotiating, and onboarding brands, merchants, and corporate partners to expand our loyalty program offerings, enhance member engagement, and drive incremental revenue.
Key Responsibilities:
Partnership & Acquisition
Identify and target potential partners across industries (FMCG, retail, travel, e-commerce, BFSI, hospitality, etc.) for loyalty tie-ups.
Pitch the value proposition of our loyalty solutions and negotiate win–win partnership agreements.
Build multi-sector partner portfolios to enhance member redemption and earning opportunities.
Account Management & Relationship Building
Manage key partner accounts to ensure satisfaction, retention, and growth.
Collaborate with partners on co-branded campaigns, joint promotions, and customer engagement initiatives.
Track partner performance and recommend optimization strategies.
Market Research & Strategy
Conduct competitor analysis, industry trend monitoring, and opportunity mapping in the loyalty space.
Work with product and marketing teams to align partner offerings with customer needs and company goals.
Revenue & KPI Management
Deliver on sales and partnership acquisition targets.
Ensure partner deals contribute to incremental revenue, customer acquisition, and engagement KPIs.
Required Skills & Qualifications:
Education: Bachelor’s degree (MBA preferred) in Business, Marketing, or related field.
Experience: 3–7 years in business partnerships (preferably in loyalty programs, rewards platforms, fintech, CRM, brand alliances, brand marketing, or allied sectors). Proven track record of closing B2B deals and managing partner portfolios.
Skills: Strong negotiation, presentation, and networking abilities. Understanding of loyalty program mechanics, reward redemption models, and partnership monetization. Ability to work cross-functionally with product, marketing, and analytics teams. Proficient in MS Office and CRM tools.
Key Attributes:
Entrepreneurial mindset with a passion for partnerships.
Strong communication and interpersonal skills.
Ability to work in a target-driven, fast-paced environment.
Analytical thinking with data-driven decision-making capabilities.
KPIs
Number of new partnerships signed.
Partner revenue contribution to overall loyalty program.
Customer engagement and redemption rates driven by partner offers.
Retention and satisfaction scores of existing partners.
Why Join Paytm:
At Paytm, our mission is to bring half a billion Indians into the mainstream economy through innovative financial technology solutions. Our success is driven by our people’s collective energy and an unwavering focus on our customers and merchants. Today, Paytm is India’s largest merchant acquirer and one of the leading fintech companies, powering millions of businesses across the country.
Skills Required
- Bachelor's degree in Business, Marketing, or related field
- MBA
- 3-7 years in business partnerships
- Experience in loyalty programs, rewards platforms, fintech, CRM, brand alliances, or brand marketing
- Proven track record of closing B2B deals and managing partner portfolios
- Strong negotiation, presentation, and networking skills
- Understanding of loyalty program mechanics, reward redemption models, and partnership monetization
- Ability to work cross-functionally with product, marketing, and analytics teams
- Proficient in MS Office and CRM tools
- Entrepreneurial mindset, strong communication, analytical and target-driven
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
