ABOUT THE TEAM
The Media Consulting and Activation (MCA) team is a passionate 250+ person group with one goal, to deliver digital solutions that move the needle for our client’s business while providing Raving Fan service. Through a combination of SMEs in the areas of ad operations, analytics, media planning/buying, programmatic, search, social and strategy development, the services team has their pulse at the forefront of what’s happening across the digital landscape. This team develops bespoke solutions designed to help clients maximize their budgets and achieve their KPIs. Working closely with the client development team (sales), a primary focus of the services team is to win, grow, and retain business among a diverse portfolio of clients. The services team is responsible for stewarding $500M+ in paid digital media annually. The team has an exciting and collaborative working dynamic that amplifies Basis' winning culture.
WAYS YOU’LL CONTRIBUTE
This role will be part of a team of strategists with a diverse set of skills across consulting, media & investment strategy, marketing strategy, consumer insights, and innovation. The team acts as a strategic engine within the Media Consulting and Activation organization, driving business outcomes for our clients through consultative support, thought leadership, and strategic enablement. You'll be responsible for bringing a creative and strategic mindset, a sharp POV, and a passion for solving client business challenges. You must have curiosity and enthusiasm for immersing yourself in strategic intelligence and know how to combine this with audience insights that produce actionable strategies. Key responsibilities include:
- Partner with client teams to develop strategic recommendations rooted in data and insights that drive business outcomes.
- Collaborate with cross-functional teams to embed strategic rigor into internal workstreams and deliverables.
- Maintain and share your POV based on the macro trends shaping our clients’ businesses and the broader trends impacting media strategy and consumer behaviors.
- Develop strategic resources, best practices and programs to elevate strategic thinking across the Media Consulting and Activation organization.
- Support new business opportunities by developing strategic narratives and crafting insight-driven recommendations.
- Stay informed on emerging industry trends, platform updates, and technological advancements.
- Bring a high level of creativity, curiosity, and passion for learning to every opportunity.
- Contribute to internal and external thought leadership through articles, reports and presentations.
- Identify opportunities to evolve our approach to strategy through new methodologies and tools.
- Be brave enough to challenge a convention, while also being understanding of business realities.
WHAT YOU BRING TO THE TABLE
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- A minimum of 15 years of relevant experience with strategic planning, communications planning, or similar functions that bridge an understanding of marketing, media, and consumer insight.
- Proven track record of new and interesting thinking.
- Prior experience influencing and partnering with senior-level clients, becoming engrained in their business, and acting as a consultant.
- Business acumen and persuasive presentation (writing and presenting) skills required to speak to all levels within a client organization.
- Successful new business conversion across various sizes and categories of clients
- Experience developing strategy for both digital and traditional media with an understanding of how channels complement one another.
- Strong ability to collaborate and partner with a multi-functional team to guide a high standard of work with favorable outcomes.
- Willingness to actively contribute to and be part of Basis’s culture.
- Ability to travel up to 25%.
BONUS POINTS
- Mentorship and oversight of strategic talent.
- Familiarity with leveraging CRM, first party, and commerce data for audience insight and targeting is preferred.
- Bachelor’s degree.
What the Team is Saying
What We Do
Basis is a leading global provider of automation software designed specifically for enterprise marketers. Our platform, Basis, is the industry’s only comprehensive digital media solution that seamlessly integrates programmatic, site-direct, advanced TV, search, and social media within a single interface. By unifying these functions, Basis simplifies complex and disconnected media operations, automates repetitive tasks, and minimizes manual processes, enabling marketing teams to focus on strategy and creativity. Our software is built to consolidate various tools and systems, driving productivity while ensuring that advertisers maximize the performance of their multi-channel media investments. With features that streamline workflows and improve efficiency, Basis delivers a powerful solution for optimizing campaign outcomes across multiple channels. Headquartered in Chicago, Basis is recognized not only for our innovative technology but also for our dedication to creating an outstanding workplace culture. Our commitment to our people and our customers underpins everything we do, as we continue to push the boundaries of what's possible in digital marketing automation.
Why Work With Us
Our mission is to make the ad industry better for everyone. We invest in our culture and support our employees – from development opportunities to competitive health and wellness programs. If you’re looking for a community that values your whole self, celebrates your wins, and has your back in challenging times – come change the industry with us.
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Basis Offices
Remote Workspace
Employees work remotely.
Basis empowers employees to work where they thrive. As a remote-first company, we trust our people to work remotely, AND offer access to our Chicago HQ and shared workspaces across the U.S., ensuring team members are supported where they are.
