The Business Operations and Execution Manager (BOEM) is a key member of the iMRI commercialization team and is responsible for driving procedural adoption and supporting capital equipment sales efforts. This role focuses on guiding healthcare providers and key decision-makers through the adoption process of Cook Medical’s iMRI suite, ensuring clinical confidence, operational readiness, and alignment with institutional needs.
The BOEM iMRI is a clinical expert within a sales organization, responsible for understanding account dynamics and helping move customers from interest to acquisition. This role requires a blend of clinical knowledge, sales acumen and account strategy, particularly in capital equipment sales.
This role collaborates closely with Siemens, Marketing, Business Operations, and other external partners to target key accounts, refine value messaging and drive purchasing decisions. While the BOEM supports procedural adoption and clinical education, dedicated Education & Training teams within Centers of Excellence will lead hands-on training.
Responsibilities
Key Responsibilities
Sales & Account Strategy
- Serve as the clinical lead in the iMRI sales funnel, assessing account readiness, understanding clinical needs, and supporting purchasing decisions.
- Partner with Siemens sales to identify and engage target accounts, advancing them through the funnel.
- Develop and execute strategic engagement plans for high-value hospital systems and specialty clinics.
- Support sales presentations and discussions by communicating the clinical, operational, and financial benefits of iMRI-guided procedures.
- Track key success metrics for customer engagement, including time-to-adoption, procedural volume, and stakeholder buy-in
Customer Engagement & Adoption
- Act as the primary clinical contact for target accounts, assisting in suite configuration, procedural integration, and workflow optimization.
- Collaborate with Siemens and internal teams to analyze account-specific clinical and technical requirements.
- Educate clinical teams, administrators, and stakeholders on iMRI capabilities, procedural workflows, and benefits compared to traditional imaging technologies.
- Establish customer engagement tracking methods, such as utilization reports, post-training assessments, and periodic check-ins.
- Implement follow-up strategies after initial training to reinforce adoption and address ongoing needs, ensuring sustained engagement.
Clinical Support & Specialization
- Assist in physicians and healthcare teams successfully adopting MRI-guided interventional procedures.
- Specialize in biopsy-driven accounts (e.g., liver, kidney, soft tissue), then evolve into procedure-specific CLs (e.g., cardiac, urology, neurology) as market expansion progresses.
- Work closely with marketing and sales to refine customer engagement strategies based on clinical insights.
- Stay updated on the latest developments in MRI technology, interventional techniques, and industry trends, ensuring expertise aligns with evolving market needs.
Collaboration & Process Optimization
- Facilitate account alignment across IR, urology, oncology, and other clinical teams to ensure seamless procedural integration.
- Partner with the Commercial Business Solutions Manager to support business case validation and ensure financial feasibility for each account.
- Align with Marketing and Siemens teams to leverage clinical data and real-world case studies to strengthen iMRI’s value proposition.
- Establish feedback loops, where insights from clinical teams inform future product development, customer support strategies, and marketing efforts.
Post-Implementation & Customer Success
- Track and monitor suite utilization, procedural volume, and clinical satisfaction post-sale, providing feedback to Marketing and Product Management.
- Ensure a structured onboarding process for new accounts, working alongside the Education & Training team for in-depth procedural training.
- Develop ongoing engagement strategies to ensure continuous account activation and procedure optimization beyond the initial training phase
- Address basic reimbursement and procedural support questions, escalating financial concerns to the Business Manager.
Additional Focus Section: Leadership & Coordination
- Lead onboarding, training, and knowledge-sharing across the commercial team, serving as the senior field liaison.
- Collaborate with the Director of Strategy Enablement to refine best practices, standardize tools, and document successful engagement frameworks.
- Support hiring, mentoring, and performance evaluation of future team members.
- Provide insights to help prioritize geographic expansion and identify top-tier accounts in the U.S. and Europe.
Required Experience:▪College degree in related field and/or equivalent relevant experience
• Experience in capital equipment sales or clinical adoption of advanced medical technologies is a strong advantage.• Strong understanding of interventional procedures and workflow implications for imaging modalities (e.g., CT, MRI, ultrasound).• Ability to work cross-functionally with physicians, hospital administrators, and key account stakeholders to drive purchasing decisions.• Strong communication and presentation skills to educate clinical teams and decision-makers effectively.• Proven ability to manage long-term sales cycles, influence key stakeholders and support large-scale equipment adoption.▪Prior experience leading organizational change▪Model the company standards that others are expected to follow.▪Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectives▪Must have effective oral and written communication skills▪Excellent problem-solving skills▪Ability to work in collaborative and independent work situations and environments with minimal supervision
Preferred Qualifications:
▪Demonstrate strong Business execution/project management skills.▪Demonstrate strong leadership skills.▪Prior experience leading organizational change.▪Proficiency in Microsoft Office software (Word, Excel, PowerPoint, Visio, and Outlook)▪Experience with Salesforce CRM and Service Now▪Model the company standards that others are expected to follow.▪Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectives.
Physical Requirements/Work Environment:▪Ability to travel up to 75%.▪Work under general office environmental conditions.
Skills Required
- College degree in related field and/or equivalent relevant experience
- Extensive experience in sales, marketing, product management, pricing, or corporate accounts in the medical device industry
- Prior experience working cross-functionally to achieve business objectives and drive efficiencies
- Demonstrate strong Business execution/project management skills
- Effective oral and written communication skills
- Ability to work in collaborative and independent work situations with minimal supervision
What We Do
At Cook, we are building our future on Invention, Connection, People, and Community. As a privately owned company, we can look at the world our own way and do what we feel passionate about. What are we passionate about? That’s simple: Making unique, quality products and connecting with people to improve lives on both sides of the device. Central to our focus on building deep connections is our belief in the importance of identifying innovative solutions to help customers, patients, employees, and communities thrive. We understand that our ongoing success will come from creating inclusive, supportive, and healthy environments where we can prosper together. Our people are our greatest asset and are at the heart of everything we do. Come build with us.
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