Role Summary
The Business Marketing Manager for the Valves Division leads the strategy, development, and analysis of marketing programs for a $1.5B+ division, helping bring to life and reinforce Flowserve’s mission of empowering critical industries with extraordinary solutions. This role serves as a strategic partner to business and sales leaders, translating business priorities into marketing programs that strengthen Flowserve’s brand, support growth, and improve customer engagement. This individual reports directly to the Head of Marketing and serves as a voice of business marketing on the Marketing Leadership Team (LT).
Responsibilities
- Business Marketing Strategy:
- Serve as the primary marketing partner to a $1.5B+ division, leading the marketing strategy for key business initiatives
- Translate business priorities into marketing programs that drive measurable business growth and strengthen Flowserve’s brand
- Cross-Functional Orchestration:
- Collaborate with business and sales leaders to support key initiatives with programs including industry and product campaigns, launches, M&A activities, and events
- Partners with portfolio marketing, events, digital, demand generation, creative, and other adjacent functions for execution
- Prioritization and Stakeholder Alignment:
- Ensure alignment between product strategy, commercial priorities, marketing programs, and customer needs
- Keep effort focused on delivering highest priority and impact wins in a dynamic business environment
- Measurement and Business Impact
- Connect marketing activities to business KPIs and demonstrate full funnel impact
- Use data and insights to optimize programs, improve engagement, and support commercial outcomes
- Marketing Function Leadership:
- Serve as a key voice on the Marketing LT in advancing the marketing function at Flowserve to maximize business growth and improve the customer experience
- Serve as a key voice on the Marketing LT in advancing the marketing function at Flowserve to maximize business growth and improve the customer experience
Preferred Experience / Skills
- Bachelor’s degree in Marketing, Business, Engineering, or a related field (or equivalent experience)
- 10+ years of experience in B2B marketing in energy, industrial, or technology industries.
- Excellent written and verbal communication skills; able to translate technical features into customer value
- Experience with a variety of Marketing channels and programs including web, advertising, demand generation, social media, content marketing, events and research
- Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced working environment, frequently under firm deadlines
- Demonstrated ability to collaborate with stakeholders in a variety of functions
- Experience influencing senior business and sales stakeholders
- Ability to analyze data and utilize the data to drive continuous program improvement
- Ability to lead without direct authority
- Budget management experience
- Ability to travel up to 25%
Skills Required
- Bachelor's degree in Marketing, Business, Engineering, or related field (or equivalent experience)
- 10+ years of experience in B2B marketing in energy, industrial, or technology industries
- Excellent written and verbal communication; translate technical features into customer value
- Experience with web, advertising, demand generation, social media, content marketing, events, and research
- Ability to prioritize and handle competing demands in a high-volume, fast-paced environment
- Demonstrated ability to collaborate with stakeholders across functions
- Experience influencing senior business and sales stakeholders
- Ability to analyze data and use insights to drive program improvement
- Ability to lead without direct authority
- Budget management experience
- Ability to travel up to 25%
Flowserve Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flowserve Corporation and has not been reviewed or approved by Flowserve Corporation.
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Retirement Support — Retirement programs are described as strengthened with an enhanced 401(k) match, added employer contributions, and a shorter vesting schedule following recent plan changes. Feedback suggests this compares well with large‑company norms and is a notable part of total rewards.
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Healthcare Strength — Core medical, dental, and vision coverage with HSA/FSA options is described as solid, complemented by life/disability insurance and an EAP. Feedback suggests overall health benefits are comprehensive for a large industrial employer.
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Equity Value & Accessibility — An employee stock purchase plan with a company match makes equity participation accessible and financially attractive. Feedback suggests this feature stands out versus typical offerings and adds meaningful value.
Flowserve Corporation Insights
What We Do
Flowserve is one of the world's largest manufacturers of pumps, valves and seals with over 19,000 employees in over 60 countries. Built on more than 50 world-renowned heritage brands, the equity and customer loyalty we have earned over the past 220 years is the foundation of our leadership position across the globe.
