Drive go-to-market strategy and demand generation for the full Image-Guided Therapy Devices (IGTD) portfolio across DACH (Germany, Austria, Switzerland).
Your role:
Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for DACH.
Drive demand generation and adoption of the One IGT proposition across the portfolio.
Define and execute go-to-market plans aligned with global strategy, adapting them to local DACH market dynamics and customer needs.
Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.
Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.
Deliver integrated omni-channel campaigns (digital, events, field) to increase engagement and utilisation.
Collaborate cross-functionally with global marketing, sales, and clinical stakeholders, and engage KOLs and customers to strengthen market presence.
You're the right fit if:
3–5 years in downstream marketing, preferably in MedTech, healthcare, or a related industry
Experience managing broad product/solution portfolios and leading market-specific initiatives
Strong go-to-market execution and ability to translate global strategies into local impact
Solid analytical skills (market insights, pricing, competitive analysis)
Excellent stakeholder management, communication, and presentation skills
Bachelor’s degree in Marketing, Business, Healthcare, or related field
Knowledge of image-guided therapy or interventional cardiology is a strong asset
Willingness to travel (30–40%)
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
#LI-EU
Skills Required
- 3-5 years in downstream marketing
- Experience managing broad product or solution portfolios
- Strong go-to-market execution and ability to translate global strategies locally
- Solid analytical skills including market insights, pricing, and competitive analysis
- Excellent stakeholder management, communication, and presentation skills
- Bachelor's degree in Marketing, Business, Healthcare, or related field
- Knowledge of image-guided therapy or interventional cardiology
- Willingness to travel 30-40%
- Experience in MedTech, healthcare, or related industry
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
-
Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
-
Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
-
Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
Do the work of your life to help the lives of others. As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We also strive to be the best place to work for people who share our passion, by promoting personal development, inclusion and diversity while acting responsibly towards our planet and society.
