The Role
Support growth strategies at BlaBlaCar through CRM campaigns, marketing activations, partnership management, and performance analysis. Collaborate cross-functionally with various teams to enhance marketing efforts.
Summary Generated by Built In
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your mission
You will help us accelerate the growth of BlaBlaCar in France working across its three main supplies: carpools, buses, and trains.
As a Business & Marketing Intern, you’ll join a dynamic and fast-paced team at the heart of our growth strategy tackling a wide range of projects, that include both top of funnel actions and lower funnel performance strategies but also partnerships management.
You’ll contribute to launching new initiatives, analysing performance, running campaigns, and working on impactful projects to encourage more people to use BlaBlaCar whether it is with carpool, bus or train. You will report to the Marketing Manager and work closely with teams across CRM, paid media, partnerships, and product marketing.
Your responsibilities:
- Support the planning and execution of CRM campaigns: segmentation, copywriting, performance analysis
- Contribute to marketing activations and work with the Social Media expert on designing new campaigns and come up with ideas to bring impact.
- Proactively assist the Marketing Manager in building the 2026 Marketing Roadmap and deliver actions for Q1 2026.
- Assist in analyzing marketing and product data to identify trends, measure impact, and recommend improvements
- Coordinate cross-functional projects with stakeholders across Brand, Design, Product, Digital and CRM teams.
- Participate in the reporting and documentation of our marketing actions and KPIs
- Manage partnerships from being the main point of contact for external partners to monthly processes, reporting and invoicing
- Keep an active watch on competitor marketing tactics, trends in mobility, and best practices in digital marketing
Your qualifications:
- You are currently studying in a Business School, University, or equivalent and are available for a 12 apprenticeship starting January 2026
- Full proficiency in French
- You already have one relevant internship experience
- You have a strong interest in marketing and data, and ideally a first experience in a business, startup, or marketing-related role
- You are analytical, structured, and organized, capable of juggling multiple tasks
- You are creative and curious, bringing energy and ideas to the team
- You have excellent communication skills
- You are a team player and eager to contribute to a mission-driven company
- Having an internship agreement from your school or university is mandatory. We won’t be able to proceed with your application otherwise.
What we have to offer:
- Hybrid working mode
- Financial support for home office equipment
- 4 additional weeks on top of legal maternity/paternity leaves
- 50% healthcare coverage (Alan)
- Minimum 25 days holiday per year
- Local meal plan policy (Swile card)
- 50% transportation paid (Forfait Mobilité Durable)
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Regular team building events
- Mental health support through Moka.care
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Interested in joining the ride?
- a 45-min video-call with your Talent Acquisition Manager Hien Hoang to get to know you, understand your career expectations and answer your questions
- a 45-min interview with your future manager Erwann Bouhier
- a 45-min case study presentation to the Marketing team
Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.
Top Skills
CRM
Digital Marketing
Social Media
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The Company
What We Do
BlaBlaCar is the world’s leading community-based travel app enabling 26 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 4000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app. In 2022, BlaBlaCar’s trusted community connected 2 million meeting points worldwide and enabled 90 million human encounters. Carpool drivers saved 450 million euros, and all BlaBlaCar’s mobility services contributed to avoiding 1.5 million tonnes of CO2 emissions.
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