The Role
Manage assigned customer and principal business in a defined market, driving sales, market share, profitability, merchandising, pricing, and distribution goals. Build relationships with principals and retail customers, coordinate sales initiatives, present programs, analyze market and competitive information, manage promotional funds and deductions, and collaborate with sales and marketing teams. The role requires strong communication, negotiation, presentation, organizational, analytical, and sales skills, with minimal local travel.
Summary Generated by Built In
As a Business Manager, you will play a pivotal role in driving our company's success by achieving key business objectives and fostering strong relationships with our customers. Responsible for the management of the assigned customer business in a defined marketing area. Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.
Responsibilities- Achieve Sales Goals: Deliver principals’ volume, share, and sales fundamental goals (merchandising, assortment, pricing, and shelving) at the lowest possible cost while maximizing company revenue through brokerage, commissions, bonuses, and contest earnings.
- Strategic Communication: Communicate principals’ priorities to Retail Sales Managers, Sales Technology Managers (IT), Marketing Managers, Business Managers, and the retail selling organization to ensure in-store presence and business objectives are met.
- Leadership and Reporting: Report directly to the General Manager or Team Leader, managing and participating in the development, design, and presentation of Acosta introduction to new principals.
- Relationship Building: Develop and maintain strong relationships with principals and customers, proactively communicating with key principals to foster collaboration and success.
- Team Collaboration: Coordinate ongoing communication between General Managers and key principals and collaborate with Retail Sales Managers on major retail initiatives such as new product introductions, selling drives, and contests.
- Market Insight: Coordinate principals’ market visits and key account calls, utilizing your knowledge of customer, market, and principal to successfully sell principals’ specific programs and initiatives.
- Strategic Utilization: Leverage insights from Senior Vice President, General Manager, Team Leaders, and Senior Business Managers to develop conceptual sales presentations that deliver principals’ objectives.
- Feedback and Improvement: Provide feedback on the effectiveness of principals’ strategies, selling programs, and initiatives to both the principal and the General Manager, and offer suggestions on how to build organizational capacity and improve our business.
- Information Management: Maintain current account distribution information, review market pricing reports for accuracy and competitive activity, and collect and report all competitive activity.
- Skill Development: Proactively manage your personal skill development plan and share customer/manufacturer information with team members to help build organizational capacity.
- Compliance and Financial Management: Ensure all client procedures and policies are followed, achieve client proprietary system expertise to manage promotional plans and fund balances, and monitor and take corrective action as necessary in financial management, such as deductions.
- Additional Duties: Perform other duties as assigned to support the overall success of the business.
QUALIFICATIONS
- Bachelor's Degree or equivalent work experience.
- A proven track-record in sales; preferably with a food broker or national company.
- Strong interpersonal, organizational, presentation, negotiation, and sales skills.
- Ability to analyze sales and marketing information needed to make effective sales presentations.
- Proficient in a variety of software packages used to support the sales function.
- Willing to travel (minimal local travel, less than 5%)
#DiscoverYourPath
About Us Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.
But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
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#DiscoverYourPath
Skills Required
- Bachelor's degree or equivalent work experience
- Proven track record in sales, preferably with a food broker or national company
- Strong interpersonal skills
- Strong organizational skills
- Strong presentation skills
- Strong negotiation skills
- Strong sales skills
- Ability to analyze sales and marketing information to create effective sales presentations
- Proficiency with software packages supporting the sales function
- Willingness to travel locally less than 5%
Acosta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acosta and has not been reviewed or approved by Acosta.
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Flexible Benefits — Work arrangements are often described as flexible, with some roles mentioning hybrid options and scheduling autonomy. Feedback suggests this flexibility is a meaningful upside for certain field and part-time positions.
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Retirement Support — A 401(k) plan with employer contributions or matching is cited among the standard offerings for eligible full-time employees. Feedback suggests some employees view the retirement match positively.
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Healthcare Strength — Dental and vision coverage are occasionally called out as good among the benefits for eligible full-time staff. Feedback suggests these components of the health package can be viewed favorably in certain roles.
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The Company
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
