The Role
Manage client portfolios and go-to-market strategy to grow sales, market share, and profitability for CPG brands. Use fact-based selling, strategic planning, business development, and cross-functional coordination. Provide business reviews, maintain client data (costing, distribution, KPIs), coordinate account visits, and drive revenue while operating within budget.
Summary Generated by Built In
The Business Manager is responsible for the management of the clients’ portfolio and go to market strategy in a defined marketing area. Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta. Executes the goals assigned through fact-based selling, strategic planning and new business development.
ResponsibilitiesEssential Functions:
- Deliver clients’ volume, share and sales fundamental goals (merchandising, assortment, pricing, and shelving) while maximizing profitability, trade management, and ROI.
- Understand clients’ priorities/budget and communicate to appropriate cross functional internal and external teams.
- Demonstrates strategic planning in order to maintain client's business and volume objectives.
- Demonstrate business development (pioneering) skills to result in new and increased business.
- Serve as the primary point of contact on principal/customer specific issues
- Deliver Corporate revenue goals on the agreed upon timing while operating within the Corporate Budget.
- Effectively use knowledge of customer, market, and client to successfully create selling stories for client specific programs and initiatives.
- Provide formal business reviews with all stakeholders throughout the fiscal year.
- Effectively function as a team player, creating successful working relationship with internal associates, clients and customers
- Maintain all client/customer specific information, including but not limited to costing, distribution, KPIs, etc.
- Review relevant market information to understand current trends and competitive activity.
- Coordinate client/customer market visits and key account calls.
- Pro-actively share best practices and relevant customer/manufacturer information with other team members to help build organization efficiency.
- Pro-actively manage personal skill and career development plan.
- May be required to achieve client proprietary system expertise in order to manage promotional plans and fund balances.
- Other duties as assigned.
Education Requirements:
- Bachelor's Degree Required
Work Experience Requirements:
- Preferred candidate would have a proven track record in a client sales capacity with a food broker or a major national company. Prior experience must demonstrate sales, analytical skills, and critical thinking.
- Five years'+ experience in consumer-packaged goods (CPG) related experience in sales or analytical roles.
Knowledge, Skills and Abilities Requirements:
- Ability to take complex data and create solutions where there may be different goals from the customers and clients.
- Capable of building rapport with all stakeholders.
- Negotiation skills to include strategy development and tactical technique.
- Effectively communicate with others, function as a team player, demonstrate commitment to serving clients and customers, have a strong work ethic, and proactively assess client/customer needs.
- Proficient in Microsoft Suite.
- Valid driver’s license and have access to a car.
- Possess strong interpersonal, organizational, presentation, negotiation, and sales skills.
#DiscoverYourPath
About Us Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.
But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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#DiscoverYourPath
Skills Required
- Bachelor's degree
- Five years+ CPG sales or analytical experience
- Proven track record in a client sales capacity (food broker or national company)
- Proficient in Microsoft Suite
- Valid driver's license and access to a car
- Negotiation skills including strategy development and tactical technique
- Ability to analyze complex data and create solutions
- Strong interpersonal, organizational, presentation, and sales skills
- May be required to achieve client proprietary system expertise
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The Company
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
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