Ethiopia Business Leader

What you will be expected to do:

• Deliver EasyBuy Direct and Retail Sales revenue targets.
• Own delivery of quarterly and annual operating plan revenue targets for Ethiopia.
• Maintain timely and accurate sales pipeline forecasts in line with established reporting cycles.
• Contribute to annual business planning and target-setting activities.
• Implement the go-to-market strategy with relevant EBD stakeholders to address priority markets and business opportunities.
• Align territories with market potential and priorities, ensuring appropriate allocation of account management and sales resources with the relevant modality teams.
• Ensure team members have clear opportunity management and relationship-building plans for effective territory coverage.
• Establish regular performance management practices through feedback, coaching, development conversations, and the annual appraisal process.
• Maintain current knowledge of market conditions and activity from other businesses in the sector, provide relevant insights, and contribute to appropriate business actions.
• Manage the allocated country budget for field activities in a disciplined and effective manner.

• Review sales and collection performance regularly and provide appropriate coaching and assistance to improve results.
• Conduct customer visits to gain insight into repayment behaviour and identify ways to improve portfolio performance.
• Work with the Risk team to develop and improve processes that strengthen portfolio performance, while documenting and reporting identified gaps and opportunities.
• Conduct regional and area profiling to identify differences across geographies and develop appropriate solutions based on local performance.
• Develop and implement interventions to address performance gaps and enable sustainable improvement.

• Recruit and retain sales teams, including employees and commission-based agents, through effective training, development, performance management, and engagement.
• Facilitate recruitment, training, and onboarding of team members across their respective locations.
• Communicate sales targets clearly and establish daily, weekly, and monthly operating routines that enable delivery against targets.
• Develop route-to-market approaches that expand customer reach through home visits and engagement with key establishments, including marketplaces, schools, churches, supermarkets, malls, restaurants, hospitals, and other relevant locations.

• Develop institutional sales opportunities across HORECAs, MFIs, SMEs, and other relevant customer segments.
• Partner with Marketing and Corporate Communications teams to develop partnerships and strengthen brand presence through trade fairs and corporate events.

• Coordinate the development and implementation of marketing activities with relevant teams and resources.
• Partner with the Marketing team to develop digital media campaigns and promotions that increase customer engagement, traffic, and sales.
• Develop targeted marketing activation campaigns in high-traffic locations, including malls and gated communities.

• Develop a customer feedback and resolution dashboard to track customer issues, identify recurring themes, and improve customer satisfaction.
• Partner with the After-Sales team to address warranty concerns and after-sales service requirements.

You might be a strong candidate if you have:

• A degree in Business or a related field; an MBA is an added advantage.
• At least 8 years of sales experience, including at least 4 years in a senior management position. Experience in Telecoms, Distribution, Microfinance, Banking, or businesses serving low-income and underserved consumers is preferred.
• Experience managing business operations, developing practical solutions, improving processes, and enabling high-performing teams.
• Interest in working with rural and off-grid consumers and addressing their needs.
• The motivation by the opportunity to expand access to energy and create employment opportunities in rural communities.
• Strong communication skills and experience building effective relationships across large field-based teams.
• Strong computer skills, including comprehensive knowledge of Excel and PowerPoint.
• Demonstrated creativity, practical problem-solving, and sound cost management.
• Strong planning, organisation, prioritisation, and the ability to evaluate immediate priorities alongside broader business goals.

What Sun King offers:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.