Business Lead

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Casablanca, MAR
In-Office
AdTech • Marketing Tech • Software
The Role

Job Description:

We’re looking for an experienced Business Lead to drive client growth, inspire teams, and shape media strategies that deliver measurable business outcomes. You’ll act as the strategic partner to senior clients — ensuring our work connects creativity, media, and data to create meaningful impact across all channels.

Key Responsibilities

•    Lead client relationships and ensure business objectives are translated into powerful media strategies.
•    Oversee end-to-end media planning, activation, and performance across multiple markets.
•    Champion collaboration across strategy, data, and creative teams to deliver integrated solutions.
•    Manage P&L and ensure commercial growth, efficiency, and profitability for your portfolio.
•    Mentor and develop teams, fostering a culture of innovation and excellence.
•    Stay ahead of market trends, guiding clients through evolving media landscapes and technologies.

Requirements

•    12–15 years of experience in media or integrated communications, preferably within global agency networks.
•    Proven experience managing multimarket clients and large-scale operations.
•    Strong commercial acumen and P&L management capability.
•    Excellent communication, leadership, and negotiation skills.
•    Deep understanding of media ecosystems, data-driven marketing, and emerging technologies.

Location:

Casablanca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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The Company
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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