The Role
Lead merchant acquisition and retention initiatives for GoPay, translating data-driven opportunities into go-to-market plans, collaborating across product, design, engineering, sales, and marketing to improve adoption, monitor funnel metrics, and optimize merchant experience.
Summary Generated by Built In
About the Role
As a Business Lead for the Merchant Services Team in GoTo Financial, you will spearhead initiatives to drive business growth and optimise the product go-to-market strategy. Your primary focus drive the acquisition and retention of merchants. You’ll be instrumental in refining our merchant acquisition/engagement strategies, leveraging key features and value propositions to deliver exceptional experiences. This role offers a dynamic environment where you will collaborate with product, compliance, legal, operations, sales, and marketing teams to create innovative solutions that drive merchant success. Your impact will be pivotal in shaping the future of merchant services at GoTo Financial. The ideal candidate will have experience in business and product management, data analytics, excellent communication skills, and the ability to work independently in a fast-paced environment.
What you will do
- Identify and define data-driven business opportunities to drive growth, particularly by increasing the number of transacting merchants and retained merchants.
- Translate business opportunities into clear problem statements, prioritise them, develop and implement go-to-market plans and strategies, and oversee product adoption by monitoring funnel conversion rates and merchant experiences throughout the process.
- Collaborate with research, design, product, and engineering teams to develop a truly merchant-focused product, pushing the boundaries of innovation.
- Continuously monitor the product lifecycle, making data-driven decisions to improve and refine the product.
- Engage with sales, operations, and marketing teams to ensure a seamless and exceptional experience for merchants.
- Analyse data to derive insights and make informed decisions that enhance merchant engagement and retention.
- Drive continuous improvement in processes and strategies through feedback and data analysis.
What you will need
- Minimum 6+ years of experience: Demonstrated expertise in business and product knowledge and project management, with a proven track record of driving business growth and achieving targets.
- Strong sense of agency: Ability to navigate and create clarity in ambiguous situations, demonstrating proactive leadership and initiative.
- Problem-solving skills: Capable of breaking down complex problems, identifying use cases and solutions, and thriving in unstructured environments.
- Comprehensive understanding: Deep knowledge of data, design, research, and business processes, with the ability to effectively collaborate with diverse teams.
- Analytical and quantitative skills: Proficient in utilising data and metrics to support requirements and features, with a strong focus on driving data-driven decisions. Excel and SQL proficiency is a must-have.
- Agile and adaptive thinking: Quick to respond to market changes, data, research, and merchant feedback, continuously enhancing overall experiences and metrics.
- Effective communication: Exceptional ability to articulate strategy, insights, priorities, and plans coherently to all levels of management.
- Meticulous attention to detail: Commitment to upholding high standards, and managing multiple competing priorities concurrently with minimal supervision.
About the Team
Our team collective goal is to shape the convenience of managing money on our journey to provide financial inclusion for all businesses in Indonesia that resonates with trust and reliability. This role will be part of the MSME team within GoTo Financial. We're a group with diverse skill sets, but we're united in our passion for developing innovative business strategies that drive real results. From crafting business solutions to analysing merchant data, we're always up for a challenge and constantly pushing ourselves to learn and grow.
About GoTo Group
GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.
The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-ONSITE
Skills Required
- Minimum 6+ years of experience in business and product management, project management, and driving business growth
- Experience with data analytics and using metrics to drive decisions
- Excel proficiency
- SQL proficiency
- Strong sense of agency and ability to create clarity in ambiguous situations
- Problem-solving skills and ability to break down complex problems
- Comprehensive understanding of data, design, research, and business processes
- Agile and adaptive thinking, responsive to market changes and feedback
- Effective communication skills to present strategy and insights to management
- Meticulous attention to detail and ability to manage multiple priorities with minimal supervision
GoTo Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GoTo Group and has not been reviewed or approved by GoTo Group.
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Fair & Transparent Compensation — Pay is considered competitive to above market for many corporate roles across core entities such as Gojek, Tokopedia, and GoTo Financial. Base pay is often characterized as solid or above market in Indonesia tech roles.
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Healthcare Strength — Medical coverage is characterized as strong in Indonesia and often extends to spouses and children. Company materials also highlight wellness support, parental insurance, and mental‑health counseling for employees and families.
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Leave & Time Off Breadth — Leave programs are described as generous, including maternity, paternity, and other special leave types at Tokopedia. Broader time‑off and flexibility practices are portrayed as supportive across corporate roles.
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The Company
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
