The Role
The Business Intelligence Analyst role involves building dashboards, optimizing digital channel performance, and collaborating on data solutions to improve online booking experiences.
Summary Generated by Built In
Position Overview:
We are looking for a Business Intelligence Analyst to support our digital and marketing analytics efforts. This role will contribute to improving the online booking experience, optimizing performance across digital channels, and helping define the metrics that guide growth. You will collaborate with analytics, engineering, and marketing teams to build scalable data solutions and deliver actionable insights.
ShyftLabs is a growing data product company founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries, by focusing on creating value through innovation.
Job Responsibilities:
- Assist in building reporting tools and dashboards to track performance of the online booking funnel and enhance client experience.
- Test, track, and improve search, social, and content performance to increase customer engagement and conversions.
- Partner with the Data Engineering team to define and operationalize key business metrics, including bookings, conversion rates, and no-show rates.
- Extract, clean, and prepare data from platforms like Snowflake to support ad-hoc and recurring analysis.
- Develop dashboards and performance reports using tools like Power BI for internal stakeholders.
- Monitor trends and surface data-backed recommendations that support marketing, digital, and business growth strategies.
- Collaborate with data teams to set KPIs, build dashboards, and extract actionable insights from all data types.
Basic Qualifications:
- Bachelor’s degree in Analytics, Business, Marketing, Computer Science, or a related field.
- 2–4 years of hands-on experience in business intelligence, digital or marketing analytics, or related roles.
- Proficiency in SQL and Excel, with experience working with data platforms such as Snowflake.
- Strong skills in building dashboards and reports using BI tools, especially Power BI.
- Familiarity with digital analytics platforms such as Google Analytics or equivalent.
- Excellent analytical thinking, communication, and problem-solving skills.
- Clear and professional communication skills, both verbal and written, with the ability to present complex data in a compelling and actionable way to non-technical stakeholders.
Preferred Qualifications:
- Experience working in multi-location retail, healthcare, or veterinary services.
- Exposure to marketing attribution, web funnel analysis, or client journey optimization.
We are proud to offer a competitive salary alongside a strong insurance package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.
Top Skills
Excel
Google Analytics
Power BI
Snowflake
SQL
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The Company
What We Do
We provide customized data and analytics consulting services, including automation and software development for a sustainable and intuitive digital transformation.
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