At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing Manager__
Your Role and Responsibilities
You will lead and coordinate Business Intelligence and Strategic Marketing projects, leveraging AI and agentic workflows to improve customer experience, marketing effectiveness, and commercial conversion. This position combines marketing expertise, process & program management, and applied AI capabilities to translate business needs into measurable initiatives across the end-to-end customer journey.
Work model: #LI-hybrid.
In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:
Drive marketing BI strategy: define priorities, KPIs, dashboards and insight routines to support strategic marketing decisions and generate actionable insights on customer behavior, campaign effectiveness and personalization initiatives.
Lead process excellence & transformation: conduct end-to-end reviews of Marketing & Sales processes, identify improvement opportunities, build transformation roadmaps and facilitate stakeholder workshops to drive adoption and change.
Identify, evaluate and implement AI/GenAI solutions: deploy GenAI workflows for content production, explore agentic workflows to automate repeatable tasks, and ensure Responsible AI practices (privacy, IP, security, quality controls).
Partner with cross-functional teams (IT, Data Analytics, Digital/Marketing): manage project governance (scope, timelines, risks, dependencies), drive stakeholder alignment and conduct enablement activities to ensure scalable solution adoption.
Qualifications for the Role
Proven experience in commercial environments (5+ years in Marketing, Sales, BI, process transformation, MarTech or CX) with solid project/program management experience and strong facilitation & influencing skills.
Advanced knowledge of GenAI for content operationalization (prompting, evaluation, governance) and strong understanding of marketing fundamentals (channels, campaign ops, funnel, KPIs, customer experience).
Experience with data analysis & reporting (dashboards, KPI frameworks, storytelling), basic Python skills, foundational Machine Learning concepts and knowledge of analytical models (A/B testing, uplift measurement).
Excellent written and verbal communication in Italian and English with demonstrated ability to influence and negotiate across cross-functional stakeholders.
Proactivity, curiosity, structured problem-solving, creativity applied to solutions, teamwork and strong results orientation with ability to deliver measurable impact.
Basic web notions (HTML/CSS basics, CMS/landing pages, tracking concepts) are a plus.
Benefits
Locally, you can count on:
Competitive compensation: Attractive salary packages and performance bonuses.
Corporate welfare: Access to a wide range of services and personal well-being support.
Career development: Structured career paths, individual development plans, opportunities for internal mobility, including international roles, technical and managerial training programs, mentoring and access to global learning platforms.
Flexibility and work-life balance: Flexible working hours, hybrid work options, and a strong focus on work-life integration.
More about us
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.
#ABBCareers #RunwithABB
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
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What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
