Business Insights Director

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

Who we are

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Business Insights

Data is at the heart of media planning and fuels the agencies strategic thinking. The Business Insights team is here to support the agency and clients in creating actionable audience insights from data through research and analytical techniques. This role will partner closely with Mindshare’s Head of Business Insights to develop audience, business and category insights that inform media strategy and integrated channel planning.

Responsibilities

The Business Insights Director is here to support the agency and clients in creating actionable audience, business and category insights from data through research and analytical techniques. This role will partner closely with the Head of Business Insights to develop a range of actionable insights that help drive good growth for our clients

• Researching and evaluating client category, market and business data.
• Overseeing campaign budget allocation through analytical techniques such as forecasting.
• Identifying target audiences through our proprietary tool Audience Origin and analysing their behaviour, characteristics, and routines.
• Preparing and presenting analysis to inform proposals to client/s.
• Assessing the success of media advertising plans and campaigns through reported and modelled data.
• Design, implement and manage a range of research/analytics projects for key client/s.
• Visualise data in a way that creates actionable insights for the strategy and planning teams.
• Keep up to date with advances in research, data science and data management technologies.
• Build strong and enduring relationships across key account/s.
• Promote open, collaborative, supportive and dynamic relationships throughout the agency and the network.
• Engage with other internal Mindshare and GroupM teams to share knowledge.
• Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements.

What we value

• Education in data science, analytics, marketing or relevant field.
• A minimum of 5+ years experience as an analyst, insights manager, planner or similar role.
• Excellent knowledge of analytics and research tools and campaign evaluation metrics.
• An analytical mind with a creative eye. Appreciates the art and science of Analytical Planning.
• Exceptional communication and presentation skills.
• Must be able to work well within a team.
• Highly numerate with an analytical mind and broad understanding of the media industry.
• High attention to detail, with ability to efficiently and effectively spot errors.
• A strong client centric mindset, responsive, reliable with ability to manage expectations of internal clients.
• Actively contributes to the growth of the Mindshare Strategy, planning, and Research business.
• An excellent work ethic, problem solving and proficient time management skills.
• Able to work to deadlines in a fast-paced agency environment.
• Initiative is key, this role will need a “let me figure this out” attitude rather than “tell me what to do attitude”.
• A passion for continual learning.
• Team player with strong collaboration and interpersonal skills.

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