Kantar is the world’s leading AI‑native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.
Senior Business Development Director
Function: Business Development – Customer Experience
Location: UK (London‑centric, hybrid)
Reporting to: Head of Business Development / CX Leadership
Role Type: Senior Hunter | Growth Leader | Strategic Deal‑Maker
Skale 80: Skale is Kantar’s internal job‑level system that shows the scope, impact and seniority of a role.
- Lead CX new‑business hunting across the UK, opening doors and winning large, complex CX programmes.
- Create and execute competitive displacement strategies, targeting accounts held by competitors and positioning Kantar as the partner of choice.
- Build trusted relationships with senior client stakeholders, including CX, Marketing, Digital and Operations leaders.
- Shape and lead high‑value CX opportunities end‑to‑end, from discovery through to negotiation and close.
- Work closely with Qualtrics and Medallia to develop joint go‑to‑market activity and win shared client opportunities.
- A proven track record of winning large, complex CX or consulting‑led deals, including competitive wins.
- Strong understanding of the CX ecosystem, including platforms, insight, analytics and transformation.
- Direct experience working with, or alongside, CX platforms such as Qualtrics and/or Medallia.
- Confidence engaging and influencing senior client stakeholders, including C‑suite leaders.
- A disciplined, commercial approach to pipeline management and opportunity qualification.
- The opportunity to shape how Kantar wins CX work at a strategic level.
- Exposure to some of the world’s most influential brands and complex business challenges.
- Life Leave and Volunteering Days to support what matters most to you.
- Enhanced pension and parental leave policies.
- A hybrid working model, with time spent collaborating in our London office and with clients.
Location
London, South Bank CentralUnited KingdomKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Skills Required
- Proven experience in business development, partnerships or consultative sales
- Experience within CX, insights, consulting, technology or platforms
- Confidence operating in partner-led sales environments
- Strong commercial instinct
- Ability to build relationships face-to-face with clients
- High standards around CRM discipline, forecasting and follow-through
What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.









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