Business Development Representative

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

As a BDR at G2, you own the top of the funnel for our sales team. You’re not filling a support role. You’re building a pipeline that directly drives revenue. You’ll target software companies who need to grow their presence and reputation on G2, identify the right decision-makers, and create the conversations that turn into deals.This is a launchpad role. Our best AEs and Account Managers started here. If you perform, the path forward is clear and fast..

• Source and qualify outbound pipeline through cold calls, personalized email sequences, and LinkedIn, hitting a target of 12 qualified meetings per month

• Build and prioritize strategic target account lists based on firmographic fit, intent signals, and market timing

• Execute the early stages of the sales process end-to-end: research, outreach, discovery, and handoff to AEs

• Attend in-person prospect meetings with AEs to accelerate deal momentum and build your own closing instincts

• Drive targeted attendee recruitment for G2 events through direct outreach campaigns

• Execute cold call and email sequences to fill event pipelines with qualified, relevant audiences

• Collaborate with marketing and events teams to ensure outreach aligns with event goals

and persona’s

• 0–1.5 years of experience in sales, business development, recruiting, or any role that

• required you to persuade strangers to take action

• Comfortable with rejection; cold outreach is core to this role, not a side task

• Strong written and verbal communication; Self-directed and organized — you manage your own pipeline, hit your own numbers,

• and don’t need hand-holding

• Familiarity with tools like ZoomInfo, Groove, Apollo, Claude, Dust, ChatGPT Salesforce, or LinkedIn Sales Navigator

• Experience in SaaS, tech, or a fast-paced startup environment

• Knowledge of the B2B software buying process

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.