3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses: their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organizations everything they need to staff more intelligently and empower their teams.
In under 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organizations, grown the team to 140+, and secured over $100M in funding from notable VCs, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).
It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits in place. More on working at Sona here.
About the Role
This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi-site enterprise operators.
The team you'll be joining: 110% average rep attainment, zero sales attrition, and a CEO with five prior exits up to $6B. You'll have direct access to the VP of Sales and CEO, and a clear path to AE in 12 months for the people who earn it.
The flip side: this is a build-the-playbook role, not a run-the-playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works.
Responsibilities
Run outbound to Directors and C-Suite operators in US Hospitality and Retail businesses.
Book qualified meetings for the US AE team, working from named-account lists alongside self-sourced opportunities.
Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work.
Run early discovery on inbound and outbound conversations to qualify fit before AE handover.
Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about.
Represent Sona at US trade shows and industry events.
This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.
Requirements
6-12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right.
You're comfortable picking up the phone to senior people. Outbound calls to VPs and C-Suite don't faze you.
You hit your numbers and you know why you hit them. Self-directed, target-driven, and honest about what's working and what isn't.
You're curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things.
You want to grow into a closing role and you're prepared to put in the work to get there.
Benefits
Base salary of $60,000 to $80,000 + 50% target bonus, uncapped
Hybrid: New York City, 3+ days a week
Share options
401k contributions, employer match up to 2%
Comprehensive health insurance available from day one (UnitedHealthcare)
20 days PTO + Local public holidays (sick leave is separate)
Enhanced parental leave & pay
Bi-annual all expenses paid team retreats
The latest MacBook and equipment budget for your home office
Professional development budget
Unlimited free books
Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type, but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
Skills Required
- 6-12 months in a BDR or SDR role at a B2B tech or SaaS company
- Ability to communicate with senior executives
- Self-directed, target-driven
- Interest in sales psychology and messaging
- Willingness to grow into a closing role
What We Do
The employee empowerment revolution has arrived. Sona is the modern app for the new era of frontline work, combining powerful productivity tools with a sleek, simple and intuitive user experience. Empower your people to see their schedule at a glance, book holiday from anywhere, pick up extra shifts, communicate with colleagues, find information and give feedback instantly. Empower your managers to slash admin time by 5 hours per week, drastically reduce agency and payroll spending, and elevate your employee experience. Sona is transforming the way trailblazing organisations across health and social care, retail, logistics, charities and non-profits manage their teams and budgets and engage and retain their staff.
