Position Overview
Manifest Health is seeking a high-energy, proactive Business Development Representative to aggressively open new doors and establish high-value leads. This role is the engine of our growth, responsible for initiating first touch communication, breaking into new accounts, and driving the top-of-funnel activity necessary for long-term revenue. The ideal candidate is a "hunter" who is commercially minded someone who thrives on the challenge of cold outreach and has the persistence to turn a "maybe" into a qualified lead. Healthcare or market research experience a plus, in office role located in Princeton, NJ.
Key Responsibilities
Outbound Engagement & Lead Generation
- High-Volume Outreach: Conduct relentless outreach via phone and email to stay top-of-mind with prospective leads.
- Cold Calling: Initiate conversations with stakeholders to introduce Manifest Health’s capabilities and spark immediate interest.
- Structured Cadence: Maintain a disciplined, daily communication cadence to ensure consistent touchpoints with new prospects.
- Past Client Reactivation: Reach back out to dormant or past accounts to re-engage them and convert them into active leads.
Account Opening & Revenue Growth
- Targeted Prospecting: Identify and research new prospective clients to build a robust pipeline of opportunities.
- Identifying Opportunities: Uncover client challenges and goals to align them with Manifest Health’s service offerings.
- Driving New Revenue: Focus on opening accounts that lead to recurring revenue and long-term partnership growth.
Account Strategy & Management
- CRM Discipline: Track every call, email, in person visit and interaction meticulously within HubSpot.
- Pipeline Activity: Monitor the health of your prospecting funnel and proactively address gaps in engagement.
- Growth Planning: Develop strategy plans for key target accounts to penetrate different departments and stakeholders.
Collaboration & Feedback
- Internal Alignment: Partner with marketing and operations to refine outbound messaging based on live feedback from the field.
- Insights: Provide the team with insights into market trends and prospect objections to help improve our overall sales process.
Qualifications
- Entry Level to 2 Years of experience in sales, lead generation, or a high-volume outbound role.
- Exceptional Communication: Highly confident in phone-based outreach and initiating conversations with strangers.
- CRM Proficiency: Experience using HubSpot or similar platforms to manage a high volume of activity.
- In-Office Presence: Highly organized and self-motivated to perform in a collaborative, fast-paced office environment.
- Resilience: A results-driven mindset with the persistence to handle the high-rejection nature of cold calling.
Key Traits for Success
- Commercially Minded: A strategic thinker who can identify a growth opportunity within a single conversation.
- Proactive & Persistent: You don't wait for leads to come to you; you go out and find them.
- Accountable: You take ownership of your daily metrics and target goals.
What Success Looks Like
- Consistent growth in the number of new active accounts opened.
- A high rate of successful reactivation from past client lists.
- Maintaining a rigorous communication cadence that ensures no lead is left cold.
Skills Required
- Entry Level to 2 Years of experience in sales, lead generation, or a high-volume outbound role
- Experience using HubSpot or similar platforms
- Highly confident in phone-based outreach
What We Do
Atlas Primary is a rapidly growing healthcare-focused market research company. Our work contributes to research that make healthcare professionals better at their most important work — the kind of work you read about in leading healthcare publications. Our clients are some of the largest healthcare companies in the world, and we are proud to help them drive innovation in healthcare through our extensive primary research data collection capabilities.
