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The Role
The Business Development Representative will drive customer expansion, lead generation, market research, relationship building, and support sales processes. Collaboration with teams and client interactions are key duties.
Summary Generated by Built In
At Laminar (formerly H2Ok Innovations), we're leading the charge in cleantech innovation, reshaping process industrials and manufacturing to drive operational efficiency and sustainability for our world’s most foundational industries. Powered by our Laminar AI Co-pilot models and state-of-the-art sensors, our solutions optimize facility performance across various processes, including process manufacturing, production, water management, energy reduction, and waste minimization. Based at Greentown Labs, North America's premier cleantech innovation community, we're a woman-founded startup backed by renowned investors like Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital. Our groundbreaking technologies have earned accolades and adoption from industry giants like Unilever, The Coca-Cola Company, ABinBev, and Mitsubishi Electric. We're committed to unlocking untapped data for our customers, empowering them to gain a competitive edge and create Industry 4.0.
Transforming our most foundational sectors of society is hard. Very hard. But we’re building an empire. And empire building is not easy. It’s deeply fulfilling, and you will learn and grow tremendously while driving sustainable impact globally with some of the largest players that make everything we eat, use, and wear. Our culture is to foster extraordinary growth within our teammates. We believe in autonomy, ownership, empowerment, demanding excellence, being mission-driven. We believe in creativity, authenticity, and extraordinary growth. We’re looking for relentless, ambitious, creative, and exceptional people to join our team and build the factory of the future.
As our company scales and grows, we are seeking a dynamic and ambitious Business Development Representative to join our rapidly growing team. In this role, you will play a pivotal part in driving the expansion of our customer base and revenue streams. Reporting to the Head of Sales, you will have the opportunity to engage with key stakeholders, identify new business opportunities, and contribute to the growth and success of Laminar Innovations.
What You Will Do
- Lead Generation: Researching and identifying potential clients or partners for the company to expand. You will utilize various tools and platforms to generate leads and build a robust pipeline of opportunities.
- Market Research: Understanding industry trends, competitor analysis, and ideal customer profile (ICP)
- Relationship Building: Developing and maintaining relationships with new clients
- Communication: Presenting Laminar’s value proposition when engaging with prospects. Being able to qualify or disqualify prospects effectively. Advancing prospects to the next stage of the sales process.
- Teamwork: Collaborating with sales, marketing, and engineering teams
- Networking: Attending industry events and building professional connections.
- Sales Development: Collaborate with the sales and technical teams to develop tailored proposals and pricing structures. Learn how to negotiate effectively with clients to secure contracts.
- Sales Support and Administration: Provide ongoing support to the sales team in managing client accounts, tracking sales activities, and maintaining accurate records in the CRM system. Assist in the development of sales collateral and marketing materials.
About You
- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field
- Previous experience in business development, sales, or a similar role, is beneficial
- Strong communication and presentation skills
- Strong problem-solving skills, finding innovative solutions to business challenges
- Demonstrated ability to build and maintain relationships with clients and internal stakeholders
- Highly motivated and results-driven. Taking ownership and responsibility.
- Ability to work independently and collaboratively in a fast-paced, dynamic startup environment
- Proficiency in Microsoft Office Suite and CRM Software (i.e. HubSpot)
- Willingness to travel as needed
Benefits
- Direct impact on product and culture.
- Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability, Transportation benefit, Health and Wellness benefit, and more.
- 401k plan with employer matching
- Equity
- Competitive salary and bonus opportunities.
- Dynamic and inclusive work environment.
- Opportunities for growth and professional development.
- Access to Greentown Labs' extensive network of cleantech startups.
Learn How We Think
- Learn about our startup journey: Our Journey
- How we're combating climate change: AI-Powered Climate Tech
Why Laminar (formerly H2Ok Innovations)?
Impact: Work on cutting-edge AI and sensor tech that’s already transforming how factories use water, energy, and chemicals. Join a tight-knit, ambitious team where your contributions can reshape the industry.
Growth: Join a fast-growing startup where you’ll have the opportunity to shape our content strategy. We value fostering extraordinary growth in our teammates.
Innovative Culture: Work in a high-performance environment that values empowerment, creativity, ownership, autonomy, innovation, excellence, passion, and continuous growth.
Sustainability Focus: Play a key role in promoting sustainability and Industry 4.0 advancements in manufacturing.
Build the intelligence layer powering the next generation of industrial efficiency – with a team that moves fast and delivers real impact.
Our Interview Process
1. Phone screen with Laminar Head of Ops or Recruiter (15-20 minutes)
2. Intro call with Hiring Manager (30 minutes)
3. On-site interview, including short tour of GTL, overview of tech, and interview/presentation with the Hiring Manager and a few team members. Depending on the role, a skills exercise that should take no longer than an hour to prep, would be sent ahead of time. We record your skills exercise to share with any team members who could not join the interview and/or with Founder's ahead of their Founder's Interview. If you are not local, we can conduct this virtually.
4. Finalists for Full-Time positions will have a Founder’s Interview in-person
Final steps:
Two professional references are requested, ideally one from your current organization and one who served as your Manager
If an Offer Letter is extended, a Background check is conducted
A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Laminar (formerly H2Ok) is committed to building a diverse and inclusive team. So, to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply! If you're ready to play a key role in scaling a game-changing company that’s transforming the industrial sector and advancing sustainability, we want to hear from you!
* We recently updated our domain to runlaminar.com. Please ensure you add the runlaminar.com domain to your safe senders list to ensure you receive our communications.
Skills Required
- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field
- Previous experience in business development, sales, or a similar role
- Strong communication and presentation skills
- Strong problem-solving skills
- Ability to build and maintain relationships with clients
- Highly motivated and results-driven
- Ability to work independently and collaboratively in a dynamic environment
- Proficiency in CRM Software (i.e. HubSpot)
Am I A Good Fit?
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The Company
What We Do
Laminar (Formerly H2Ok Innovations) is transforming how food and beverage factories run by using its in-line sensors and turnkey AI solution to unlock lost production time. Laminar’s patented spectral sensors continuously monitor fluid signatures to optimize Clean-In-Place (CIP), product changeovers, and prevent costly errors before they cause downtime. Our AI solution absorbs expert intuition into machine learning models and helps manufacturers instantly run faster, cleaner, and more profitably. Deployed in factories across six continents and trusted by global leaders like AB InBev, Coca-Cola, and Unilever, Laminar is redefining what it means to unlock your faster factory. Learn more about Laminar at runlaminar.com.
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