The Role
The Business Development Representative generates and qualifies new business opportunities, engages potential clients, and collaborates with sales and marketing teams to meet activity targets and contribute to the sales funnel.
Summary Generated by Built In
Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences.
More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.
We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible.
The Role
Reporting to the Director, Business Development Representatives, the Business Development Representative (BDR) works closely with the entire Sales and Marketing teams and is responsible for generating and qualifying new business opportunities with prospective clients. As the first point of contact for potential customers, enthusiasm for the Axonify platform and the ability to share relevant customer success stories is essential in every interaction created. Using a defined list of ideal customers within your target industry/industries, the BDR introduces Axonify to prospective clients to source and qualify high-quality sales opportunities through various channels such as but not limited to calls, emails, social media platforms etc.
What You’ll Build
- Connect with prospective clients, asking questions, understanding their needs and clearly communicating the Axonify brand.
- Contribute to our company's goals by sourcing and qualifying opportunities for the sales team.
- Constantly hit your monthly and annual quota and contribute opportunities to Axonify’s sales funnel.
- Gain a deep understanding of our customer base in order to share relevant success stories with prospective clients.
- Plunge headfirst into your owned industries researching key trends to understand pain points, speak the industry “vernacular”, build and nurture trusted relationships with contacts and generate awareness of Axonify with prospects.
- Gain an excessive understanding of the Axonify platform and our amazing client testimonies and use this information to engage prospective clients.
- Collaborate with our internal gurus, mentors and team members on marketing campaigns, such as trade shows, webinars, website visits, and referral inquiries.
- Collaborate with the demand gen team to understand campaign messaging, offers, and segments to develop outreach strategies and to support the success of marketing campaigns.
- Support campaign optimization by delivering insights and proactively participating in a feedback loop.
- Use the latest sales and marketing tools and modern social media approaches to connect with strategically determined accounts.
- Source your own leads through outbound prospecting strategies and tactics
- Responsible for meeting and exceeding activity targets.
- Nurture contacts and accounts in your name so when the timing is right you can revisit conversations.
- Work alongside product marketing and demand generation teams to ensure your industry and specific campaigns goals are met.
- Qualify Opportunities in Salesforce using MEDDPICC methodology.
- Other duties as required.
What You’ll Bring
- Experience in a sales environment or a desire to be exceptional at prospecting sales opportunities.
- Strong understanding of business and sales, pipeline building and management gained through post-secondary education, experience or a combination of both.
- Driven to meet daily activity targets and SLA’s with our Marketing and Sales teams. The desire to learn from others and to meet deadlines with ambition and energy.
- Excel at building long-term customer relationships, great interpersonal skills and emotional intelligence. Confidence to converse with senior decision-makers.
- Comfort learning new tools – including CRM systems like Salesforce and more. A passion to learn and use the Axonify platform and target specific market segments.
- A creative mindset to build solutions, energize others with passion, and encourage quality and commitment. A natural ability to effectively communicate over the phone, email or other forums that demonstrate your positivity, creativity, and purpose.
- Confidence to converse with senior decision makers.
- A natural ability to effectively communicate over the phone, email or other forums that demonstrate your positivity, creativity and purpose.
- The desire to learn from others and independently solve problems with ambition and energy
- Builds bridges among cross-functional teams to achieve common goals. A team spirit that wants to be part of something great.
It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.
Work Location
This role is open to candidates who are located in, and authorized to work in, Canada or the United States.
For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments.
Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.
What You’ll Love About Axonify
We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:
Competitive Compensation: The estimated base salary range for this role in either Canada or the United States is $42,400 CAD/USD - $53,000 CAD/USD - $63,600 CAD/USD and reflects growth from building capability in the role to fully excelling over time, with most new hires joining near the midpoint. Actual salaries may vary within the range, or above or below it, based on factors such as experience, skills, location, and business needs.
Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.
Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.
Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.
Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.
Growth & Learning: Professional Development Budget to learn new skills and grow your craft.
Community Impact: Paid Volunteer Time to give back to the causes that matter to you.
AI at Axonify
We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.
We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter.
What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.
Here’s what that means for you as a candidate:
- Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
- Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
- Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.
Diversity & Accessibility
We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.
We want to remove any barriers that may limit you from joining Axonify. Email [email protected] to let us know how we can support you with reasonable accommodations throughout the candidate journey.
What’s Next?
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.
Learn more about Axonify at www.axonify.com/careers
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The Company
What We Do
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. It gives frontlines what they need to learn, connect and get things done. Quickly. Easily. Every single day. It starts with brain science and AI to drive knowledge retention through bite-sized microlearning and daily intelligent reinforcement. Embedded two-way communication and feedback ensure staff is engaged and informed, no matter the scale of the organization. Guided task management shows employees exactly how to put their training to use, every single day. With an industry-leading 83% engagement rate, Axonify is used by companies to deliver next-level CX, higher sales, improved workplace safety and lower turnover. Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies including Lowe’s, Kroger, Walmart and Citizens Bank. Founded in 2011, Axonify is headquartered in Waterloo, Ontario. For more information, visit axonify.com.
