Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
Are you energized by strategic prospecting and opening doors at the enterprise level? Do you enjoy research-driven outreach and creative engagement? Resonate is seeking an Outbound Business Development Representative (BDR) to proactively generate new enterprise opportunities and expand our market presence.
We’re looking for smart, articulate, highly motivated inside sales experts who will help us achieve our revenue growth objectives.
Key Responsibilities
As an Outbound BDR, you’ll own top-of-funnel pipeline creation by targeting high-value accounts, engaging senior decision-makers, and sparking interest in Resonate’s data-driven solutions.
Outbound Pipeline Development
- Execute outbound prospecting through cold calls, personalized emails, social selling, and account-based strategies
- Research enterprise accounts to identify key stakeholders and business priorities
- Develop tailored messaging aligned to industry, persona, and use case
Opportunity Creation
- Book qualified meetings with enterprise prospects
- Consistently meet or exceed outbound activity and pipeline generation targets
- Position Resonate’s solutions against prospect pain points and competitive alternatives
Strategic Collaboration
- Partner with Marketing and Account Executives on vertical or account-based acquisition strategies
- Share insights from the field to improve messaging, targeting, and playbooks
- Stay current on industry trends, buyer challenges, and Resonate’s evolving offerings
Critical Success Factors
- Strong research and account-mapping skills
- Confident, persuasive communicator with resilience and grit
- Ability to handle rejection and maintain momentum
- Highly organized and goal-oriented in a fast-paced environment
Qualifications & Experience Requirements
- 2+ years of experience in sales development, inside sales, or demand generation
- Account development/inside sales experience in demand generation to a marketing/research/insights/intelligence/analytics audience - ideally for a software or SaaS company in the MarTech space
- Proven track record of achieving (and, even better, exceeding) quota
- Proficient at prospecting, list building, account researching tactics
- Ability to multi-task, prioritize, and manage time effectively
- Experience in using Salesforce.com, RainKing, DiscoverOrg, LinkedIn Sales Navigator
- Ability to understand and explain complex technology quickly and easily
- Excellent at handling rejection, being able to pivot and transform conversations
- Inquisitive, with excellent listening skills
- A high level of personal drive and focus on objectives
- Bachelor’s Degree preferred
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
- Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
- Ownership: You take initiative, follow through, and hold yourself accountable.
- Collaboration: You value working with others and building strong, respectful relationships.
- Adaptability: You stay steady through change and adjust when needed.
- Growth Mindset: You’re open to learning, feedback, and trying new things.
- Customer Focus: You keep the end user in mind and aim for impact.
- Clear Communication: You express ideas simply and listen to understand.
- Integrity & Empathy: You act with honesty and consider the people around you.
- Strategic Thinking: You focus on what matters most and work with purpose.
- Drive: You show up motivated and ready to move things forward.
- Readiness: You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
Top Skills
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
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