Business Development Representative

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Toronto, ON, CAN
In-Office
Healthtech • Software
The Role

Keel Mind is revolutionizing the way providers in the mental health space are: educated, trained and deliver care to patients. Through technology we have been able to improve the provider experience, improve patient outcomes and grow our presence in the Academic Landscape. 

We are seeking a highly motivated Business Development Representative to join the sales team. In this role you will be responsible for prospecting into academic institutions and the 3rd party facilities that support training and supervision of providers.

Responsibilities:

  • Market Analysis & Account Mapping: Identify Ideal Customer Profiles (ICPs) and map target accounts within the academic sector.
  • Outbound Prospecting: Generate interest and secure qualified meetings for the sales team through various outbound efforts, including cold calling, email campaigns, and LinkedIn engagement, to create qualified opportunities for the sales funnel. 
  • Value Proposition Communication: Clearly articulate the features, benefits, and value proposition of Keel Mind to prospective clients, demonstrating how the product addresses their specific needs.
  • Sales Collaboration: Work closely with the sales team to strategize and optimize outreach campaigns, refine messaging, and establish lead qualification criteria.
  • Data Management: Implement and consistently uphold best practices for CRM hygiene, ensuring data accuracy, completeness, and consistency. 
  • Quota Attainment: Consistently meet and exceed monthly and quarterly KPI’s for booked qualified meetings and pipeline contribution.
  • Continuous Learning: Stay informed about industry trends, the competitive landscape, and product updates to effectively communicate value to prospects.
  • Office Presence: Ability to work a minimum of X days per week from the Toronto office.

Qualifications & Skills:

  • 2-3 years of Business Development experience, including cold outreach role
  • Highly Motivated: Proven experience with cold calling and the ability to take accountability and ownership.
  • Goal-Oriented: Thrives in fast moving environments and is motivated by exceeding goals.
  • Exceptional Communication: Connecting with prospects and building rapport through strong verbal and written communication.
  • Engaging & Outgoing: Naturally makes great conversation and builds strong relationships.
  • Resilient: Persistent in the face of rejection.
  • Curious & Coachable: Eager to learn about the industry, product, and sales techniques, and open to feedback for performance enhancement.
  • Organized: Detail-oriented, efficiently manages multiple priorities, maintains accurate records, and consistently follows up.
  • Team Player: Collaborates effectively with cross-functional teams and fosters a positive, supportive work environment.
  • Adaptable: Thrives in a fast-paced startup environment, quickly adapting to evolving priorities and strategies.
  • Bonus points for:
  • Previous experience in a B2B SaaS environment
  • Familiar with the Academic and/or Mental Health landscape

Keel Digital Solutions is an equal opportunity employer and employs personnel without regard to race, ancestry, place of origin, color, ethnic origin, language, citizenship, religion, gender identity, sexual orientation, age, family status, disability, physical and/or mental handicap or financial ability.


While remaining alert and sensitive to the issue of fair and equitable treatment for all, Keel Digital Solutions is committed to helping individuals with disabilities participate in the workplace and ensure equal opportunity to compete for jobs.  If you require accommodation, please email [email protected] for further assistance. Please note this email address is intended for use only to request accommodation as part of the application process. Any other correspondence will not receive a response.

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The Company
HQ: Toronto, Ontario
50 Employees
Year Founded: 2021

What We Do

Keel Digital Solutions' vision is to establish itself as the preeminent platform provider in the digital training & delivery of unique healthcare solutions

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