Baton equips business owners and buyers with a modern, data‑driven marketplace to buy or sell, offering valuations grounded in real financials and allowing them to close deals 2x faster than the industry norm. We recently closed our Series A to scale this vision further. We are proud to be building in person in New York City.
Why join usRapid momentum — We’re gaining traction quickly & our valuation tools, off‑market listings, and streamlined closing processes are changing how small business deals happen at scale.
Ownership from day one — As a small, lean team, every hire carries outsized impact; from shaping product direction to building a culture of customer-first execution.
In-person energy & collaboration — Based in NYC, we foster a tight-knit, energetic team environment where voice matters and decisions move fast.
Mission with heart — We’re clearing the path for small business owners to take meaningful steps forward by providing them clarity, speed, and confidence when it matters most.
World-class investors & runway for impact — Backed by Obvious, Giant Ventures, Divergent, Trust Fund, Burst Capital, Bloomberg Beta, and others, our Series A sets a deliberate course for growth and meaningful scale.
Competitive compensation & perks — Expect market‑competitive pay, equity, fully-covered health benefit options, flexible time off, commuter perks, in-office snacks, and a true culture of low ego and high respect.
About You
You’re a driven, competitive, and highly motivated individual ready to own the entire sales journey - from first outreach to closing signed contracts. You thrive in fast-paced environments, love building relationships, and are energized by helping business owners understand and engage with their valuation and exit strategy.
You’re confident running point on both outreach and closing conversations, and you’re excited to build a deep understanding of Baton’s platform so you can earn trust and guide business owners through a life-changing decision.
If you’re looking for a role where effort translates directly into opportunity, with uncapped commission, clear career growth, and a chance to help shape the future of business sales, this is it. This role is based in New York City, and you'll join our team in the office 4 days per week. If this sounds like you, we'd love to hear from you!
Responsibilities
Run a full-cycle sales motion - from cold outreach to signed sale agreements
Engage business owners through outbound channels (email, phone, LinkedIn) to build relationships and drive interest
Educate owners on Baton’s valuation and sales process, helping them understand how we support their goals
Conduct valuation review calls and guide owners through the contract decision
Track and manage your outreach, pipeline, and conversions in our CRM (Outreach + Attio)
Partner with teammates across sales and marketing to iterate on messaging and improve conversion
Meet and exceed monthly targets across valuation calls, contracts signed, and revenue generated
Qualifications
1–2 years of experience in sales or outbound outreach—bonus points if it's in SaaS, marketplaces, or financial services
A natural communicator with excellent written and verbal skills, able to build rapport and trust quickly
Confident managing the full sales cycle - from sourcing to closing
Highly organized and goal-oriented, with strong follow-through and CRM hygiene
Experience with tools like Gong, Outreach, or Attio is a plus, but a willingness to learn is more important
A competitive, growth-oriented mindset, always looking for ways to improve and make an impact
Mission-driven work: empowering entrepreneurs and shaping the future of small business transitions.
A collaborative, data-driven, and growth-oriented culture.
An opportunity to make a significant impact at an early stage in our journey.
Employer contribution for all healthcare options
401k plan / short-term disability
Five weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days
On-demand mental health support from Spill
Laptop of your choice
Parental leave program
The opportunity to make a meaningful impact on the lives of small business owners and their communities
We believe that democratizing access to small business ownership with reliable data and tools for buying and selling businesses will reshape the economy.
At Baton, we’re building the AI-native platform that makes small business transitions transparent, fast, and fair as we support the millions of baby boomers who have poured their life into their small business.
We’re already the largest marketplace in the space with nearly 100 closed transactions & thousands of listings in front of tens of thousands of active buyers on the platform.
Top Skills
What We Do
Baton is a marketplace for small business sellers and buyers.
Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform.
Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth?
We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials.
We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton.
Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.
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