The Role
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
The Business Development Representative is a member of the Nielsen Audience Measurement Mid Market Sales Team, dedicated to developing new Advertiser business in the United States. The scope of the business development function ranges from understanding and selling Nielsen’s national and local audience measurement and Scarborough consumer insight services, active prospecting, contract negotiating, addressing in-bound leads regarding data inquiries, understanding consumer viewership and listenership behaviors.
In this role, the Business Development Representative will have ownership of a target list and will be responsible for developing new revenue within the assigned territory. The role provides the opportunity to foster new relationships for Nielsen for both local/regional and National Advertiser clients. The ideal candidate will possess a strong media background including digital and connected TV and possess a proven track record of building and closing short cycle sales, delivering robust presentations, adapting to the needs of a dynamic, ever-changing environment and client base, and possessing a solutions-oriented sales style.
Please note: This position requires someone that is located in the Greater Tampa Bay Area with the ability to come on site to Nielsen's Oldsmar offices in a hybrid working arrangement.
Job Responsibilities
- Source and secure meeting with new prospects as identified in target territory
- Secure expiring business by structuring, negotiating and closing complex contract renewals.
- Present opportunities to help clients grow our business through consultative selling and solid negotiating skills; grow revenue through sales of incremental products within an established client base.
- Utilize Salesforce to track entire sales and contract renewal cycle, including forecasting.
- Articulate an excellent understanding of each product and solution, and how the data can be used to improve agency and advertiser business performance.
- Attend client- and industry-specific meetings.
Required Skills
- 2-3 years of media experience – working with advertisers at all levels
- BA or BS Degree in Marketing, Communications, Advertising or related field
- Understanding of the media and advertising industry
- Strong Excel, PowerPoint skills, Google and Salesforce skills
- Strong Presentation skills
- Experience managing client relationships
- Analytic skills
- Knowledge of TV, Radio & Digital Industries
- Knowledge of Nielsen’s Local and National, Audio and Digital solutions
- High attention to detail
- Strong Interpersonal skills, highly motivated, strong orientation toward client relationships
- Persuasive negotiation skills
- Excellent communication skills to translate complex concepts into concise yet informative messaging for clients
- Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with a diverse customer base and various internal teams
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $30,000 - $100,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
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The Company
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
