Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Business Development Representative
At SPINS, our mission is to increase the presence and accessibility of better-for-you products in the marketplace. We power data-driven growth for brands, retailers, and partners across the CPG ecosystem, helping them make smarter decisions and stay ahead of industry trends.
The Business Development Representative team is SPINS’ engine that drives pipeline and growth. We’re the first point of contact for potential customers, sparking conversations, identifying pain points, and setting the stage for strong, lasting partnerships.
Where You Fit In
SPINS’ Sales Organization is structured into key segments—SMB, Mid-Market, Enterprise, and Channel Partners—all of which play a vital role in shaping the natural and specialty retail space. As an Inbound Business Development Representative (BDR), you’ll be at the forefront of lead generation, engaging with prospects who have shown interest in SPINS.
In this role, you will:
✔️ Research market trends and understand prospects' challenges to craft compelling outreach
✔️ Qualify inbound leads and guide them through the initial stages of the sales process
✔️ Cultivate relationships and collaborate with Account Executives to ensure a seamless handoff
✔️ Refine your sales, communication, and leadership skills in a fast-paced, high-growth environment
You’ll thrive here if you have a growth mindset, a knack for meaningful conversations, and a natural curiosity about the CPG industry. If you’re eager to make an impact and grow your career in sales, let’s talk!
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Job Duties & Responsibilities
- Convert, qualify and nurture leads from marketing campaigns into sales qualified opportunities
- Prospect into leads through a variety of channels including outbound calls, email, social, Drift and others
- Craft and deliver tailored messaging and content to prospects
- Present SPINS to potential clients
- Conduct qualification meetings with new prospects
- Harvest new accounts and leads via trade partners and other lead sources
- Aid in converting "Freemium" product sign-ups and broaden interest within Accounts
- Manage AE handoff process within prescribed SLA’s
- Accurately enter, update, and maintain daily activity and prospect information in Salesforce and other tools
Requirements:
Education & Experience
- BS/BA Degree in Business, Marketing or related degree
- 1+ years of experience with a Retailer, Distributor, Broker or Manufacturer
- 1+ years of experience in BDR or account/relationship management
- 1+ years of experience using data, insight and visualization
- Prior experience working with AI-driven tools and technology to drive and convert leads
- Business and commercial acumen
- Proven work experience as a Business Development Representative, Sales Account Manager or similar role
- Hands-on experience with multiple sales techniques (including cold calls)
- Track record of achieving or exceeding sales quotas
- Experience with CRM software (e.g. Salesforce) and Sales Engagement Platforms (e.g. Outreach.io, Salesloft)
- Understanding of sales performance metrics
- Excellent communication and negotiation skills
- Ability to conduct prospect discovery
The following is strongly preferred:
- Prior experience working with CPG sales is a plus
Hiring range: $60,000 base with a $15,000 commission potential.
#LI-AG1 #LI-Hybrid
What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
Top Skills
What We Do
SPINS is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, SPINS’ investments have led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America. Learn more at www.spins.com.
Why Work With Us
SPINS is a diverse group of positive professionals with a commitment to advancing the Natural, Organic, and Specialty Product Industries. We pride ourselves on building meaningful relationships with each member of our team and fostering professional development.
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