Business Development Representative

Job Description:

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

WHAT YOU NEED TO KNOW (Job Overview): 

The Business Development Representative (BDR) is responsible for driving pipeline growth within the healthcare segment by identifying and cultivating new business opportunities for the American Red Cross Healthcare Training Services portfolio. The BDR research and targets prospective organizations, identifies key decision-makers, and engages stakeholders to assess training needs, compliance requirements, organizational priorities, and timelines. The BDR evaluates opportunities and recommends appropriate training solutions while maintaining accurate customer and prospect information within CRM systems. This role is responsible for generating qualified leads, coordinating introductory meetings between prospective customers and sales consultants, and ensuring a seamless transition of opportunities throughout the sales process.
This role will also secure initial meetings and ensure a smooth handoff to sales while maintaining accurate CRM data and meeting activity goals. In addition, the representative will compile and analyze information regarding potential customers and develop a sales strategy or identify customer needs marketing analytical professionals and external vendors, who plan, execute, and manage all aspects of digital programs. These programs include our external customer feedback survey, our call monitoring and evaluation program for the call center, our digital search capability and several programs that support our google search capabilities.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities): 

Prospecting & Contact Discovery

·       Research, identify, and prioritize target organizations and key growth opportunities across healthcare markets, including EMS, hospitals, health systems, public safety agencies, and other healthcare-related sectors.

·       Execute strategic outbound prospecting campaigns through phone, email, social media, and other channels to generate qualified leads, establish relationships, and expand market presence.

·       Identify, map, and validate key decision-makers, influencers, and stakeholders within target organizations to support business development and sales objectives.

·       Maintain accurate prospect and account information within CRM systems, ensuring data integrity, lead tracking, and visibility into pipeline activities and outcomes.

·       Develop and distribute marketing, sales, and outreach materials that effectively communicate the value of the Healthcare Training Services portfolio and support lead generation efforts.

·       Collaborate with sales, marketing, and operational teams to support market expansion strategies, customer engagement initiatives, and revenue growth objectives.

·       Represent Training Services at healthcare-focused conferences, trade shows, industry events, and networking opportunities, promoting organizational capabilities, generating leads, and strengthening industry relationships.

·       Monitor market trends, competitor activities, and healthcare industry developments to identify emerging opportunities and inform business development strategies.

·       Build and nurture relationships with prospective clients to establish credibility, understand organizational needs, position solutions that align with customer goals and business challenges.

·       Support the transition of qualified opportunities through the sales cycle by facilitating effective communication, documentation, and collaboration with internal stakeholders.

Lead Qualification & Discovery

·       Identify and engage prospective clients in consultative discovery conversations to assess organizational training needs, operational challenges, workforce development goals, and compliance requirements related to the Healthcare Training Services portfolio.

·       Conduct comprehensive needs assessments to identify appropriate training solutions, including BLS, CPR/AED, ALS, PALS, NALS, and other healthcare-focused programs.

·       Coordinate and facilitate a seamless transition of qualified opportunities by scheduling and leading introductory meetings between prospective clients and Red Cross Sales Consultants, ensuring continuity throughout the customer journey.

·       Collaborate with Sales Consultants and operational stakeholders to ensure client expectations, training objectives, and implementation considerations are effectively communicated and addressed.

·       Manage and close opportunities for small organizations, leveraging consultative sales techniques to identify needs, recommending appropriate training solutions, and secure business.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications): 

·       Education: Bachelor’s degree in Marketing, Business, or equivalent field required, or equivalent combination of education and related experience required.

·       Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.

·       2 years of experience in business development, sales, lead generation, or customer-facing roles

·       Experience using Salesforce or similar CRM systems required

·       Skills & Abilities:

·       Strong verbal communication and active listening skills, with the ability to engage senior decision-makers

·       Results-driven with a focus on meeting activity and pipeline generation goals

·       Strong organizational skills and attention to detail

·       Intermediate proficiency in Microsoft Excel

·       Strong teamwork and collaboration required.

·       Knowledge of Red Cross structure and operations preferred.

·       Travel: up to 30% of time.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

·       Medical, Dental Vision plans

·       Health Spending Accounts & Flexible Spending Accounts

·       PTO:  Starting at 15 days a year; based on type of job and tenure

·       Holidays:  11 paid holidays comprised of six core holidays and five floating holidays

·       401K with up to 6% match

·       Paid Family Leave

·       Employee Assistance

·       Disability and Insurance: Short + Long Term

·       Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.
 

AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here:  Summary of Rights