Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured's unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.
The Role
As a BDR at Measured, you will be the first conversation many prospects have with us. You will build an outbound pipeline against a defined ICP of marketing, analytics, and growth leaders at B2C and retail brands. You will spot accounts showing signs they are ready for a measurement conversation (a new CMO, a funding round, a platform ROAS number that does not tie to revenue, a job posting for an attribution or MMM hire) and turn that signal into a qualified meeting for the seller team.
At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable.
Requirements
Key Responsibilities
- Run high-volume, multi-channel outbound (phone, email, LinkedIn) to marketing and analytics leaders (director - C-suite) based on in market signals and scoring.
- Use AI-assisted prospecting and research tools daily to identify accounts, personalize outreach at scale, and prioritize the highest-intent prospects, so your time goes to real conversations.
- Qualify inbound leads and build outbound pipeline against monthly and quarterly targets.
- Partner with Account Executives on account strategy and with Marketing on campaign feedback and lead quality.
- Support the events team by scheduling meetings with key accounts at events.
- Keep CRM data clean and provide structured feedback back to product and marketing.
Ideal Experience
- 2+ years of sales, prospecting, or customer-facing experience. Prior BDR/SDR experience is a plus, not a requirement.
- AI fluency as a daily habit. You reach for AI tools before doing things manually, and you are always testing new ones.
- Comfort with sales engagement tools, CRM (HubSpot or Salesforce), and AI tools (Claude, Clay or similar) and ABX tools.
- Strong written and verbal communication. Your role is to help solve problems and build relationships with our clients. Curious, coachable, and resilient.
- Organized and process-minded. You build your own systems rather than waiting to be told.
- Curiosity about how enterprise marketers measure media performance. You do not need to be a measurement expert on day one, but you need to want to become one.
Benefits
Perks
- 100% Remote
- Competitive Total Rewards and flexible paid time off
- Opportunities to give back through Measured for Good
- Engaged, diverse, and curious culture
- Award-winning technology powered by an agile, collaborative team
Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging.
Measured promotes diversity and inclusivity in all forms, which helps to shape our company culture and industry leading products. Measured is committed to providing equal employment opportunities (EEO) to all employees and applicants, regardless of race, color, hairstyle, religion, sex, national origin, age, disability, genetics, or any other protected characteristics.
Skills Required
- 2+ years of sales, prospecting, or customer-facing experience
- AI fluency and regular use of AI tools for prospecting and research
- Comfort with sales engagement tools, CRM systems such as HubSpot or Salesforce, AI tools such as Claude or Clay, and ABX tools
- Strong written and verbal communication skills
- Curious, coachable, and resilient approach
- Organized and process-minded work style
- Interest in learning how enterprise marketers measure media performance
- Prior BDR or SDR experience
What We Do
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable, Measured is not impacted by changes to data-privacy policies and regulations. Since 2017, leading consumer brands around the world have trusted insights from Measured to make critical media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning.
