Sales Development Representative

General Summary

The Sales Development Representative is responsible for generating new Managed IT Services opportunities by identifying, qualifying, and developing relationships with prospective clients. This role focuses on outbound business development, networking, and consultative selling to organizations seeking IT support, cloud, cybersecurity, infrastructure, and managed service solutions. Reporting directly to the President, the Business Development Representative works closely with the Technical Service Manager and technical team to qualify client requirements, coordinate discovery meetings, and transition qualified opportunities into technical assessments, solution proposals, and managed service agreements.

Responsibilities

• Generate qualified Managed IT Services opportunities through cold calling, email campaigns, networking, referrals, and outbound prospecting.
• Identify, qualify, and develop relationships with business owners, executives, and IT decision-makers. 
• Conduct discovery meetings to understand client business objectives, IT environments, operational challenges, and technology requirements.
• Work closely with the Technical Service Manager to develop solution proposals and transition to qualified opportunities through the sales process.
• Promote the company's Managed IT Services, cybersecurity, cloud, infrastructure, backup, disaster recovery, and professional services offerings.
• Maintain an active sales pipeline using Apollo, RingCentral, and other company sales tools.
• Attend networking events, client meetings, and local business functions to generate new business opportunities.
• Track prospecting activities, sales performance, and pipeline metrics while providing regular updates to leadership

Personality & Communication Style

The ideal candidate is a confident, energetic, and engaging sales professional who enjoys meeting new people and building lasting business relationships. They are naturally curious, personable, and able to quickly establish rapport with business owners and decision-makers. Successful candidates will demonstrate:

• An engaging and confident phone presence with the ability to capture a prospect's attention quickly.
• Excellent verbal communication and active listening skills.
• A professional, approachable, and consultative communication style.
• A proactive and self-motivated attitude with a passion for generating new business.
• Strong networking abilities and confidence representing the company at business events, trade associations, and client meetings.
• High levels of resilience, persistence, and follow-through in outbound prospecting.
• A positive, team-oriented mindset with the ability to collaborate effectively with technical staff and leadership. 
• Strong organizational skills and accountability for managing sales activities and pipeline progression.

Knowledge, Skills, and Abilities 

• Understanding of Managed IT Services and the MSP sales lifecycle.
• Strong consultative selling, prospecting, and relationship-building skills. 
• Ability to understand business technology requirements and identify potential IT solutions.
• Excellent verbal and written communication skills with the ability to engage executive-level decision-makers. 
• Experience using outbound sales platforms and sales engagement tools.
• Strong organizational skills with the ability to manage multiple opportunities simultaneously.
• Self-motivated with excellent follow-up and pipeline management skills.
• Professional, engaging, and comfortable representing the company at networking events and client meetings. Credentials and Experience
• Previous experience in Business Development, Sales, or Account Management. 
• Experience selling Managed IT Services, IT consulting, or technology solutions is strongly preferred. 
• Experience with outbound prospecting, cold calling, networking, and consultative sales.
• Experience using sales engagement platforms such as Apollo and RingCentral is considered an asset.
• Ability to work on-site while meeting prospective clients throughout the local market.

Preferred Experience: MSP sales, IT services sales, Managed Services, Cybersecurity sales, Technology consulting

Compensation

• $50,000 base salary
• $100 per completed discovery meeting
• $250 per qualified opportunity reaching proposal stage
• 1% commission on first-year contract value