Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
As a member of the team, you can expect to:
- Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
- Gain significant career experience only obtained within a fast-growing organization.
- Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.
The Business Development Representative – Small Business converts marketing‑generated Scheduled Consultation Leads (SCLs) into qualified sales conversations through timely outreach, effective qualification, and accurate routing. This role manages a high‑volume flow of inbound and lightly outbound leads, focusing on speed‑to‑contact, consistent engagement, and disciplined lead management. The BDR assesses initial customer needs, determines the correct sales owner using established segmentation and account rules, and schedules qualified appointments for Small Business Account Executives. The role emphasizes repeatable processes, strong communication, and efficient digital engagement to drive lead conversion and support Small Business revenue growth.
Essential Responsibilities- Conduct timely, persistent outreach to assigned SCLs across phone, email, and approved channels, meeting speed‑to‑contact expectations.
- Qualify leads to understand initial customer needs, sales readiness, and appropriate next steps.
- Apply segmentation and account ownership rules to determine the correct sales owner and route leads accurately.
- Schedule qualified Small Business appointments and provide clear customer context to support effective handoffs.
- Maintain disciplined CRM practices, including accurate activity tracking, qualification notes, routing decisions, and dispositions.
- Meet or exceed expectations for lead engagement, qualification quality, appointment creation, and other defined BDR performance metrics.
- Partner with Small Business Account Executives, Sales teams, and Marketing to share insights on lead quality, customer trends, and conversion opportunities.
- Maintain working knowledge of CPI solutions, customer segments, and sales ownership rules to effectively engage prospects and determine the correct sales path.
- Speed‑to‑contact and lead engagement consistency.
- Volume and quality of qualified Small Business appointments.
- Lead qualification accuracy and routing compliance.
- CRM accuracy, completeness, and timeliness.
- Conversion rates from SCL to qualified appointment.
- Collaboration effectiveness with Small Business Account Executives and Marketing.
- Bachelor’s degree or equivalent experience.
- 1+ years in business development, sales development, inside sales, customer engagement, or similar roles preferred.
- Experience conducting outbound phone and email outreach in a professional environment.
- Demonstrated ability to communicate effectively, ask thoughtful questions, and identify initial customer needs.
- Experience working in a high‑volume, activity‑driven environment with defined performance expectations.
- CRM and sales engagement tool proficiency for managing leads, activities, and dispositions.
- Strong communication, organization, time management, and follow‑up skills.
- Experience working with marketing‑generated leads in a B2B sales environment.
- Experience in a BDR/SDR‑to‑Account Executive sales model.
- Experience in education, healthcare, human services, training, or similar markets.
Standard office or remote‑work environment. Some travel may be required based on business needs.
What We Offer:
- $60,000 OTE
- Comprehensive benefits package
- 401k
- PTO
- Health & Wellness Days
- Paid Volunteer Time Off
- Continuing education and training
- Hybrid / Remote work schedule
- Paid Parental Leave
Skills Required
- Bachelor's degree or equivalent experience
- 1+ years of experience in business development, sales development, inside sales, customer engagement, or similar roles
- Experience conducting outbound phone and email outreach in a professional environment
- Ability to communicate effectively, ask thoughtful questions, and identify initial customer needs
- Experience working in a high-volume, activity-driven environment with defined performance expectations
- CRM and sales engagement tool proficiency for managing leads, activities, and dispositions
- Strong communication, organization, time management, and follow-up skills
- Experience working with marketing-generated leads in a B2B sales environment
- Experience in a BDR/SDR-to-Account Executive sales model
- Experience in education, healthcare, human services, training, or similar markets
What We Do
Since 1980, the Crisis Prevention Institute has helped millions of individuals begin a journey of positive, supportive, and empathic caring for people of all ages. • We believe in the power of empathy, compassion, and meaningful connections. • We consider personal safety and security the antidotes to fear and anxiety; and that listening leads to understanding. • We know when those who care for others feel prepared and confident in their abilities, they can make the world a better place. CPI’s crisis prevention training gives professionals the confidence to prevent and respond to workplace violence. With a focus on healthcare, education, human services, and dementia care, CPI sets the standard for best practices in evidence-based workplace violence prevention. Our training is designed to support the safety and well-being of both staff and those in their care. We teach the skills that help professionals de-escalate verbal and physical crises in the workplace, with an array of solutions that address the full spectrum of risk levels. Solutions Nonviolent Crisis Intervention® Training: Nonviolent Crisis Intervention Training focuses on verbal de-escalation and early intervention, giving staff an effective framework for decision making and problem solving, as well as teaching safe disengagements and physical interventions that can be implemented with the least use of force, providing the safest environment for all parties involved. Verbal Intervention™ Training: This program is ideal for organizations that have a hands-off policy, and for staff members who don’t experience higher risk situations requiring physical interventions, instilling the confidence and skills to verbally respond to disruptive behaviors, and prevent further escalation. To learn more about CPI and our full offering of industry-leading solutions, visit us today at crisisprevention.com.
