We are seeking a highly motivated and consultative Business Development Representative (BDR) to generate and qualify new business opportunities for our Outsourced Accounting services offering within the United States market.
This role focuses on engaging senior finance stakeholders (CFOs, Controllers, Finance Leaders) to assess their current accounting environment and identify opportunities for outsourcing, process optimization, and financial transformation.
You will play a critical role in building a high-quality pipeline and positioning Outsourced Accounting department as a strategic growth enabler rather than a cost-cutting exercise.
As a platinum Sage partner, TydeCo U and our partner entity TydeCo PTY LTD. specialize in delivering cutting-edge ERP and HRP solutions such as Sage 300 Cloud and Sage Intacct. We also offer Outsourced Accounting solutions to help clients streamline financial operations and scale with confidence. Our dedication to innovation, excellence, and client success ensures businesses not only adopt our solutions but thrive in competitive markets. If you're ready to lead in a fast-paced, high-impact environment, we invite you to be part of our journey.
This position is a hybrid role and can be based in Durban, Cape Town, or Gauteng. TydeCo operates virtual offices across these regions, providing flexibility while maintaining strong team connectivity. This is a South Africa-based role aligned with US time zones (EST/CST/PST), the standard 8-hour workday typically runs from 2:00 PM – 9:00 PM SAST. There is flexibility to adjust hours as needed to complete the full workday. The role will report to the Global Business Development Manager and may require occasional travel to the other regions as needed.
Key Responsibilities
Lead Generation & Prospecting
- Execute outbound prospecting campaigns targeting US-based companies (mid-market focus)
- Engage prospects via phone, email, and LinkedIn Sales Navigator
- Follow up on inbound leads and marketing-driven enquiries
Lead Qualification & Discovery
Conduct discovery conversations to understand:
- Current accounting systems and processes
- Reporting challenges and inefficiencies
- Resource constraints and scalability issues
- Identify key buying triggers (growth, funding, system dissatisfaction, leadership change)
- Qualify opportunities using MEDDICC, BANT, or CHAMP
Value Proposition & Positioning
Position CaaS as a strategic solution:
- Enhanced financial visibility and reporting
- Scalable finance operations
- Access to experienced accounting professionals
- Translate operational pain into business outcomes and ROI
Meeting Booking & Pipeline Development
- Schedule qualified discovery sessions or system reviews for SAEs/Consultants
- Ensure high-quality handovers with clear documentation
- Maintain a strong and consistent pipeline
Pipeline Management & CRM
- Maintain CRM accuracy (Salesforce / HubSpot)
- Track outreach, engagement, and opportunity progression
- Report on performance metrics and pipeline contribution
Collaboration with Sales & Marketing
- Work closely with Marketing on US-focused campaigns
- Provide feedback on messaging and market response
- Align with SAEs on account targeting and outreach strategies
Key Performance Indicators (KPIs)
· Qualified meetings booked per month
· Pipeline value generated
· Conversion rates (MQL → SQL)
· Activity levels (calls, emails, LinkedIn touches)
· Meeting quality and attendance
Target Market
US-based companies (20–500 employees)
Key industries:
- SaaS / Technology
- Professional Services
- Non-profits
- Healthcare
Personas:
- CFO
- Controller
- Finance Director
- CEO (SME segment)
Key Attributes
- Strategic Thinker with Strong Business Acumen: Ability to see the big picture, understand market dynamics, and anticipate client needs.
- Excellent Verbal Communication: Strong communicator who can effectively engage prospects, articulate complex value propositions, and build rapport with key stakeholders.
- Goal-Oriented & Self-Driven: Demonstrates initiative and resilience in a fast-paced environment. Results-driven with a focus on exceeding lead generation and sales targets. You are proactive in seeking out opportunities and are relentless in your pursuit of success.
- Tech-Savvy & CRM Proficient: Deep understanding of CRM systems (e.g., Salesforce, HubSpot) and experience using sales engagement tools to drive productivity and effectiveness to track, manage and optimize sales pipeline.
- Adaptability & Resilience: Thrive in a relaxed yet highly competitive environment, managing multiple priorities and meeting tight deadlines. Keeps up-to-date with market and industry trends, continuously refining outreach strategies for maximum effectiveness.
Requirements
Qualifications
Experience
- 2+ years in BDR/SDR or inside sales (B2B, SaaS, or services)
- Experience selling into the US market strongly preferred
- Exposure to accounting, ERP, or finance solutions is advantageous
Skills
- Strong consultative selling approach
- Ability to engage senior finance stakeholders
- Excellent communication and discovery skills
- Highly organized, disciplined, and target-driven
Tools & Systems
- CRM: HubSpot
- Sales Engagement: Hubspot, Apollo, Slack
- LinkedIn Sales Navigator
- Microsoft Teams / Zoom
Preferred:
- Undergraduate degree in Business, Marketing, Sales, or a related field is preferred. In lieu of a degree, 3+ years of relevant experience will be considered.
Foundational understanding of:
- Financial statements (P&L, balance sheet, cash flow)
- Exposure to accounting or finance environments (internships, junior roles, or coursework)
Strongly Preferred
Experience selling into the US market, with understanding of:
- Time zone management
- US business culture and buying behaviour
- Professional communication standards
Benefits
Work Environment:
Work can take place either in an open office setting or remote setting with the expectation to travel onsite based on business and management needs. This is a full-time position that requires the ability to work a flexible and regular full-time schedule. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer.
About Us:
TydeCo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from qualified candidates of all backgrounds, regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy, maternity, or any other legally protected characteristics.
We reserve the right to not fill this role.
Top Skills
What We Do
At TydeCo, we believe business should be simpler, smarter, and a whole lot better. That’s why we provide end-to-end HR, payroll, finance, and technology solutions designed to handle the heavy lifting while you focus on what lights you up. Think of us as your behind-the-scenes crew: setting up smooth systems, managing the details, and equipping your team with the tools they need to thrive. Whether it’s implementing Sage, optimising workflows, or delivering hands-on support, we’re here to make your day-to-day easier and your goals more achievable. Our solutions aren’t just about ticking boxes—they’re about driving meaningful impact. From automating repetitive tasks to empowering better decision-making with clear, accurate data, TydeCo helps you turn obstacles into opportunities. And the best part? We don’t believe in cookie-cutter fixes. Every business is unique, and so are our solutions. By combining expert guidance with best-in-class software, we deliver tailored strategies that grow with you. So, whether you’re tackling payroll headaches, navigating compliance, or looking to scale operations, TydeCo has your back. Let’s take the stress out of managing your business and turn your big ideas into bigger wins.
