Business Development Representative - Marketing

Posted Yesterday
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Bethlehem, PA, USA
In-Office
50K-65K Annually
Entry level
Information Technology • Software
The Role
Drive lead generation through outbound calls and email, qualify inbound marketing leads, schedule meetings for Account Executives, maintain CRM data, support targeted outreach campaigns, and build early-stage relationships to grow pipeline and brand awareness.
Summary Generated by Built In
About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

  • Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

  • Continuous professional growth and leadership opportunities.

  • Health, wellness, and financial benefits to offer peace of mind to you and your family.

  • World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

The Business Development Representative - Marketing is responsible for utilizing outbound activities, such as calls and emails, to generate sales opportunities and set appointments from inbound leads. This role is crucial in driving sales growth and expanding SHI’s customer base by ensuring a steady pipeline of qualified leads for the sales team.

Role Description

  • Engage prospective customers through outbound calls and email campaigns to generate new business opportunities.

  • Qualify inbound leads and marketing-generated inquiries to identify and prioritize sales opportunities.

  • Schedule and coordinate meetings between qualified prospects and Account Executives.

  • Collaborate with sales and marketing teams to align on campaign strategy, messaging, and lead generation initiatives.

  • Support the execution of targeted outreach campaigns to drive pipeline growth and brand awareness.

  • Maintain and manage lead activity, pipeline data, and engagement metrics within CRM and sales platforms.

  • Develop an understanding of customer needs, business challenges, and key buying drivers.

  • Position and promote SHI’s products, solutions, and services to prospective customers.

  • Build early-stage relationships with potential clients to nurture interest and drive engagement.

  • Stay informed on industry trends, market conditions, and SHI’s evolving portfolio.

  • Handle inbound inquiries and provide a positive customer experience across initial touchpoints.

Behaviors and Competencies

  • Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.

  • Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.

  • Self-Development: Can set personal development goals and take steps to achieve them.

  • Strategic Thinking: Can contribute to the development of strategic plans and initiatives.

  • Decision-Making: Can evaluate options, consider potential outcomes, and make well-informed decisions that reflect an understanding of the impact.

  • Professionalism: Can identify opportunities for improvement, propose solutions, and take action to enhance professional conduct without explicit instructions.

  • Interpersonal Skills: Can communicate effectively, build relationships, and resolve conflicts with others in moderate situations.

  • Self-Motivation: Can identify personal or professional growth opportunities, propose self-improvement strategies, and take action without explicit instructions.

  • Performance Management: Can set personal and team performance goals, track progress, and make adjustments as needed.

  • Business Development: Can identify potential business opportunities, propose strategies for growth, and take action without explicit instructions.

Skill Level Requirements

  • Expertise in client relationship building and new business development - Basic

  • Ability to cold call and create new business opportunities - Basic

  • Ability to identify, create, develop, and manage high-impact sales opportunities and lead a team to achieve and exceed sales targets - Basic

  • The capability to identify potential clients, effectively negotiate terms, and successfully finalize business transactions. - Basic

  • The understanding of key business principles and practices to make informed and effective decisions that contribute to organizational success. - Basic

  • The ability to efficiently manage tasks and projects by prioritizing responsibilities and effectively utilizing time to achieve objectives. - Basic

Other Requirements

  • Completed Bachelor’s Degree or relevant work experience required

  • Previous experience in sales, marketing, or a similar role

Preferred:

  • Fluency in SHI AX, CRM, and Microsoft Office tools preferred

  • Experience in the IT industry

The estimated annual pay range for this position is $50,000 - $65,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.  

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status 

Skills Required

  • Completed Bachelor's degree or relevant work experience
  • Previous experience in sales, marketing, or similar role
  • Cold calling and creating new business opportunities
  • Client relationship building and new business development
  • Identify, develop, and manage high-impact sales opportunities
  • Fluency in SHI AX, CRM, and Microsoft Office tools
  • Experience in the IT industry

SHI International Corp. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SHI International Corp. and has not been reviewed or approved by SHI International Corp..

  • Healthcare Strength Feedback suggests the medical, dental, vision, and pharmacy offerings are comprehensive, with multiple plan options, telemedicine access, and solid ancillary coverage.
  • Wellbeing & Lifestyle Benefits Feedback suggests onsite fitness centers, wellness programs that can reduce premiums, and discounts/purchase programs provide meaningful lifestyle support.
  • Strong & Reliable Incentives Feedback suggests commission structures in sales and premium totals in certain technical presales roles create notable upside potential for strong performers.

SHI International Corp. Insights

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The Company
HQ: Somerset, NJ
7,309 Employees

What We Do

Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.

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