The Business Development Representative is responsible for generating new business and expanding the client base across managed IT, cybersecurity, VoIP, and co‑managed IT services. This role focuses on organizations with 5–200 employees across medical, financial, legal, and service industries within a multi‑county regional territory.
Reporting directly to senior leadership, this position works closely with technical and service teams to ensure accurate scoping, competitive proposals, and profitable pricing. The role plays a key part in building a funded outbound sales function and strengthening the organization’s reputation for proactive, responsive IT support.
ResponsibilitiesClient Relationship ManagementBuild and maintain trusted relationships with newly acquired clients to support long‑term retention.
Serve as the primary point of contact throughout the sales cycle, assessing each prospect’s IT environment, compliance needs, and service expectations.
Identify opportunities to expand new accounts with managed security, VoIP, and other add‑on services.
Ensure new accounts are onboarded professionally and aligned with established service standards.
Prospect and develop new business opportunities aligned with managed IT, cybersecurity, VoIP, and co‑managed IT offerings.
Generate qualified conversations and meetings through outbound calling, networking events, and referrals.
Prepare and present proposals using standardized pricing tools and models to maintain margin targets.
Close new managed service agreements in support of revenue‑growth objectives.
Partner with technical staff to develop accurate quotes and scopes of work.
Participate in discovery calls and site assessments to support estimating and proposal development.
Coordinate with internal teams to ensure a smooth transition from signed agreement to onboarding and ongoing service delivery.
Maintain communication with technical and service teams to support new‑client satisfaction.
Track activity and pipeline within the CRM, reporting qualified conversations, bids, and closed deals.
Monitor performance against planned contact, qualification, and close‑rate assumptions and identify deviations.
Provide market intelligence on competitive landscape and alignment with target customer profiles.
Offer feedback on pricing effectiveness, prospecting channels, and referral program performance.
Contribute to refining sales processes, scripts, and onboarding materials as activity data grows.
Experience not required, but beneficial if including:
Background in outside sales, business development, or account management, especially in:
Managed IT services / MSP environments
Technology, software, or B2B recurring‑revenue services
Ability to quickly learn:
Managed IT, cybersecurity, and VoIP service concepts
B2B sales cycles for recurring‑revenue agreements
Strong communication, negotiation, and relationship‑building skills, including navigating gatekeepers to reach decision‑makers.
Strong organizational and time‑management abilities.
Comfortable working in a field‑based or hybrid role across a multi‑county territory.
Technical Aptitude: Ability to learn and explain managed IT, cybersecurity, and VoIP offerings.
Consultative Selling: Skilled at uncovering client needs, positioning solutions, and negotiating effectively.
Relationship Building: Proven ability to establish trust and long‑term partnerships.
Communication Skills: Clear, persuasive, and professional in written and verbal interactions.
Time & Territory Management: Able to prioritize tasks and manage a broad regional territory.
Collaboration & Teamwork: Works effectively with leadership and technical teams.
Adaptability & Resilience: Comfortable building a new outbound sales function with shifting priorities.
Based within the regional territory, with regular local travel to client and prospect sites.
Occasional travel for networking events, industry functions, or customer meetings.
Valid driver’s license and acceptable driving record.
Field‑based/hybrid outside sales role with regular presence at prospect and client sites.
Close collaboration with leadership and technical/service teams.
Skills Required
- Background in outside sales, business development, or account management (managed IT, MSP, technology, software, B2B recurring revenue)
- Ability to quickly learn managed IT, cybersecurity, and VoIP service concepts
- Strong communication, negotiation, and relationship-building skills
- Strong organizational and time-management abilities
- Comfortable working field-based or hybrid across a multi-county territory
- Valid driver's license and acceptable driving record
- Experience participating in discovery calls and site assessments and partnering with technical staff to develop accurate quotes and scopes
- Ability to prepare and present proposals using standardized pricing tools and models to maintain margin targets
- Track activity and pipeline within the CRM and report qualified conversations, bids, and closed deals
- Consultative selling skills and ability to navigate gatekeepers to reach decision-makers
What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states. Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve. At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices. Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities. At Cogent, your business is our business — let's build something together. Website: www.cogentanalytics.com Email: [email protected] Phone: (336) 665-8154








