The Role
Generate qualified sales leads through outbound prospecting (calls, emails, LinkedIn), qualify prospects, maintain CRM records, coordinate handoffs to sales, and share market intelligence with sales and marketing.
Summary Generated by Built In
The Business Development Representative (BDR) is responsible for generating qualified sales leads by identifying prospective clients, conducting outbound outreach, and qualifying leads for the sales team. The BDR plays a key role in building the company's sales pipeline by engaging decision-makers through email, phone calls, LinkedIn, and other channels.
Key Responsibilities
Lead Generation
• Research and identify target companies and decision-makers.
• Build and maintain prospect databases.
• Generate new leads through outbound prospecting.
• Utilize LinkedIn, email campaigns, cold calling, and networking.
Prospecting
• Execute daily outbound activities, including:
o Cold calls
o Cold emails
o LinkedIn outreach
o Follow-up sequences
• Personalize outreach based on industry and prospect needs.
Lead Qualification
• Qualify prospects using predefined criteria.
• Understand client pain points and business requirements.
• Determine budget, authority, need, and timeline.
• Schedule meetings for the Account Executive or Sales Manager.
CRM Management
• Maintain accurate records in the CRM.
• Update lead status, activities, and meeting outcomes.
• Track follow-ups and next actions.
Market Intelligence
• Monitor competitors and industry trends.
• Identify new market opportunities.
• Share customer insights with the sales and marketing teams.
Collaboration
• Work closely with Marketing on campaigns and lead nurturing.
• Coordinate with Sales to ensure smooth handoff of qualified opportunities.
RequirementsEducation • Bachelor’s degree in Business, Marketing, Communications, or a related field. Experience • 2–3 years in business development, SDR, BDR, telemarketing, or lead generation. • Experience selling BPO, Contact Center, IT Outsourcing (ITO), Software, SaaS, or technology services is preferred. Required Skills • Excellent English communication (written and verbal) • Strong cold-calling skills • Email prospecting • LinkedIn Sales Navigator • CRM experience (Zoho, or similar) • Research and lead qualification • Negotiation skills • Relationship building
RequirementsEducation • Bachelor’s degree in Business, Marketing, Communications, or a related field. Experience • 2–3 years in business development, SDR, BDR, telemarketing, or lead generation. • Experience selling BPO, Contact Center, IT Outsourcing (ITO), Software, SaaS, or technology services is preferred. Required Skills • Excellent English communication (written and verbal) • Strong cold-calling skills • Email prospecting • LinkedIn Sales Navigator • CRM experience (Zoho, or similar) • Research and lead qualification • Negotiation skills • Relationship building
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or related field
- 2-3 years experience in business development, SDR, BDR, telemarketing, or lead generation
- Experience selling BPO, Contact Center, IT Outsourcing, Software, SaaS, or technology services
- Excellent English communication (written and verbal)
- Strong cold-calling skills
- Email prospecting and follow-up sequence execution
- LinkedIn Sales Navigator proficiency
- CRM experience (Zoho or similar) and accurate CRM management
- Research and lead qualification skills (budget, authority, need, timeline)
- Negotiation skills and relationship building
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The Company
What We Do
Centro CDX is a global business process outsourcing (BPO) and diversified technology solutions provider. It specializes in digital transformation and data intelligence, offering services that revolutionize business operations through process orchestration and security enablement. Operating across North America, Europe, the GCC, and Africa, the company focuses on streamlining processes and enhancing customer experience to drive sustainable growth for its clients.
