Who We Are: Great Northern Equipment Distributing, Inc. manufactures and distributes top-quality equipment that you can trust and count on at an exceptional value. We provide quality products and trusted brands to the hardware, lawn & garden, rental, agriculture and power equipment industries. We continue to strategically partner ourselves with quality products, and incorporate smart business SOLUTIONS that we can utilize across our business to provide our customers exceptional value. Since we started in 1983, our goal has always been to understand our customer's business and develop a complete product and support solution that delivers exactly what you need.
Why Choose GNE?
We provide an industry leading benefits package to cover healthcare, retirement, and wellness programs to help you be your best self financially and physically. On top of that, we have:
- Competitive Pay: $60,000 - $75,000 annually, with your exact compensation personalized based on your skills, experience, and location. We believe in rewarding top talent with pay that reflects your value.
- Paid time off
- Holiday pay
- Referral bonus
- Employee Discounts & other perks
- Employee Assistance Program
- 401K with employer match
- Excellent work/life balance
- Opportunity for internal growth and employee advancement
Department/Location: Power Team/Rogers &/Or Renville, Mn
Basic Function: The Business Development Representative is responsible for building and developing an assigned territory from the ground up by converting provided leads, responding to inbound inquiries, and conducting a high volume of proactive outbound prospecting. This role identifies and engages prospective B2B customers, qualifies opportunities, develops new accounts, and grows a sustainable sales pipeline through disciplined phone, email, and follow-up activity. The ideal candidate is self-motivated, persistent, goal-oriented, and comfortable creating new relationships in an undeveloped market. Product knowledge may include power equipment, engines, agricultural seating and fitments, parts, accessories, and related solutions.
Essential Functions:
- Builds an assigned geographic or market-based territory from the ground up by identifying target accounts, establishing contact, and developing long-term customer relationships.
- Works provided leads promptly and consistently, qualifying needs, decision-makers, timing, and sales potential.
- Handles inbound calls and inquiries professionally while maintaining a strong daily emphasis on outbound prospecting.
- Conducts high-volume outbound calls, emails, and follow-up activity to generate new business and advance prospects through the sales process.
- Researches prospective customers, industries, and territory opportunities to create prioritized call lists and account-development plans.
- Uses consultative discovery techniques to understand customer needs and recommend appropriate products, programs, and solutions.
- Develops and maintains an active pipeline of new prospects, qualified opportunities, follow-up commitments, quotes, and new accounts.
- Meets or exceeds established activity, conversion, new-account, revenue, and territory-growth goals.
- Maintains accurate and timely prospect, customer, order, and opportunity information in the CRM and ERP systems.
- Provides professional, responsive customer service and resolves questions, objections, or concerns throughout the sales process.
- Collaborates with sales, marketing, customer service, technical support, and other departments to support lead conversion and customer onboarding.
- Provides market feedback regarding customer needs, competitor activity, product demand, and emerging territory opportunities.
- Keeps the supervisor informed of pipeline progress, significant opportunities, potential issues, and territory-development needs.
- Performs related work as apparent or assigned and attends company-directed training.
Secondary Functions:
- Provides lead-quality, market, and customer feedback to marketing and other members of the sales team.
- Supports customer events, trade shows, campaigns, and other territory-development initiatives as assigned.
Knowledge/Skills/Abilities:
To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Self-starter with the persistence and initiative to develop an undeveloped territory and create new opportunities.
- Comfortable making frequent outbound calls, handling rejection, overcoming objections, and maintaining consistent follow-up.
- Ability to build rapport quickly, ask effective discovery questions, and communicate a clear customer value proposition.
- Ability to prioritize leads, manage a sales pipeline, and organize a high volume of daily prospecting activity.
- Knowledge of and willingness to follow company policies
- Honesty, dependability and unconditional ethics. Treats people with respect; works with integrity and ethically; upholds organizational values.
- Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback, Willingness to assist others.
- Take initiative to locate missing information or find possible solutions to an issue.
- Conduct themselves in a professional manner
- Ability to communicate effectively, both orally and in writing, with a wide variety of internal and external customers/vendors.
- Adapts to changes in work environment; changes approach or method to best fit the situation; able to deal with frequent change.
- Ability to effectively manage timetables, time requirements and deadlines.
- Ability to analyze data and communicate the results.
- Ability to maintain confidentiality.
Qualifications and Experience:
Required:
· High school diploma or equivalent.· Minimum of 1 year of experience in business development, phone-based sales, outbound prospecting, inside sales, customer service, distribution, or a related role.· Excellent interpersonal skills with the ability to understand customer needs while aligning with company objectives.· Strong organizational, problem-solving, and analytical abilities.· Demonstrated mechanical aptitude and interest in hands-on equipment or tools.· Proven decision-making skills and sound judgment under pressure.· Team-oriented with the ability to build rapport and earn the respect of colleagues.· Proficient in Microsoft Excel and Word.· Effective verbal and written communication skills across various levels of the organization. Preferred:- Knowledge of or experience with small engines, power equipment, contractors, agricultural equipment, or construction equipment.
- Previous success in high-volume outbound calling, cold prospecting, lead qualification, or new-territory development.
- Experience using CRM systems to manage leads, activities, opportunities, and follow-up commitments.
- Familiarity with B2B sales, account development, and consultative selling.
Budgetary Responsibilities: None
Machines/Equipment: In the normal course of performing the functions of this job a desk phone, printer, headset, copier, and personal computer will be used.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Frequently required to sit, use hands to handle object, speak and hear.
- Frequent wrist and/or hand movement is required.
- Ability to lift up to 15 lbs. occasionally.
- Frequent bending, twisting, stooping, reaching, and lifting.
- Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
Travel: Travel locally with outside sales 2-3 times annually.
Work Environment:
- Office: Office setting is climate controlled and the noise level is usually quiet to moderate.
- Warehouse: Warehouse setting is partially climate controlled and the noise level is usually moderate. Employees may be regularly exposed to forklift, foaming and cutting equipment.
Summary: This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.
Skills Required
- High school diploma or equivalent
- Minimum of 1 year of experience in business development, phone-based sales, outbound prospecting, inside sales, customer service, distribution, or a related role
- Excellent interpersonal skills with the ability to understand customer needs while aligning with company objectives
- Strong organizational, problem-solving, and analytical abilities
- Demonstrated mechanical aptitude and interest in hands-on equipment or tools
- Proven decision-making skills and sound judgment under pressure
- Team-oriented with the ability to build rapport and earn the respect of colleagues
- Proficiency in Microsoft Excel and Microsoft Word
- Effective verbal and written communication skills across various levels of the organization
- Knowledge of or experience with small engines, power equipment, contractors, agricultural equipment, or construction equipment
- Previous success in high-volume outbound calling, cold prospecting, lead qualification, or new-territory development
- Experience using CRM systems to manage leads, activities, opportunities, and follow-up commitments
- Familiarity with B2B sales, account development, and consultative selling
What We Do
Great Northern Equipment Distributing, Inc. (“GNE”) is a leading B2B distributor and manufacturer of top-quality power equipment, job tools, Honda engines, and parts. Since we started in 1983, our goal has always been to understand our customer's business and develop a complete product and support solution that delivers exactly what you need. Staying true to that commitment has helped us build lasting relationships with customers in many markets including rental, independent retailers, co-ops, big box, hardware, lawn and garden, agriculture, construction, manufacturing, power equipment, and many more. Top brands and best-in-class support — because our customer is our commitment! Check us out at GNEDI.com
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