Job Title: Business Development & Partnerships Specialist - Canada (Contractor)
Location: Toronto, ON (Hybrid)
Schedule: Monday - Friday
Note: This is a contract role. No visa sponsorship is available.
About the Role
MediaGo is seeking a Business Development & Partnerships Specialist to drive revenue growth by securing and expanding partnerships with SSPs, publishers, OEMs, and app developers. This is a high-impact, revenue-focused role where you’ll own the full partnership lifecycle—from prospecting to closing—while building MediaGo’s presence in the programmatic ecosystem.
We’re looking for a motivated, sales-oriented dealmaker with a proactive, hunter mentality. The ideal candidate is eager to learn and grow, thrives on building strong publisher and partner relationships, and has a proven ability (or potential) to deliver results. If you’re ready to embrace challenges, negotiate meaningful deals, and scale partnerships that drive programmatic revenue, we want you on our team.
Key Responsibilities
Publisher Acquisition & Partnerships
- Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory.
- Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups.
Commercial Negotiations
- Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers.
- Collaborate with finance and legal to finalize agreements that maximize mutual value.
Revenue Growth & Optimization
- Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.
- Align with demand teams to match high-value buyers with premium supply sources.
Pipeline Management & Forecasting
- Maintain a structured pipeline of publisher and partner prospects.
- Accurately forecast integrations, supply growth, and revenue contributions.
Market Intelligence
- Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions).
- Provide insights that shape MediaGo’s supply strategy and positioning in the market.
Cross-Functional Collaboration
- Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.
Reporting & Insights
- Track and analyze partner performance metrics.
- Prepare regular reports and share actionable insights with internal stakeholders.
Qualifications
- 1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred).
- Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.
- Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly.
- Excellent communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to monitor performance metrics and recommend optimizations.
- Self-starter who thrives in a fast-paced, collaborative environment.
- Bachelor’s degree in Business, Marketing, or related field preferred.
- Integrity – Act ethically and transparently, even when no one is watching.
- Customer Focus – Prioritize understanding and exceeding partner needs to build strong, lasting relationships.
- Business Expertise – Continuously deepen your knowledge of programmatic advertising to deliver high-quality, impactful solutions.
- Results Driven – Consistently pursue meaningful outcomes, exceed goals, and push the business forward.
Skills Required
- 1-3 years of experience in programmatic advertising or media partnerships
- Proven track record in onboarding publishers or SSP/media partners
- Strong understanding of programmatic technologies
- Excellent communication and negotiation skills
- Bachelor's degree in Business, Marketing, or related field
What We Do
Located in the heart of Silicon Valley, Baidu USA is one of the R&D centers of Baidu, China’s largest search engine provider. Baidu USA’s team of elite, world-class researchers and engineers devote their time to tackling the most challenging, change-the-world projects in AI and related fields. Baidu USA is comprised of four groups: Baidu Research US, Intelligent Driving Group US, Baidu USDC and Smart Living Group US. At Baidu USA, we act with the nimbleness of a startup, but as a global company, have access to immense computing resources and data. This makes Baidu USA the best place for those working in AI to see their work developed and potentially deployed to hundreds of millions of users. The name Baidu was inspired by a poem written more than 800 years ago during China's Song Dynasty. Baidu, whose literal meaning is “hundreds of times,” represents a persistent search for the ideal.
