Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioural data and generative conversational AI technology to deliver hyper-personalised experiences at every touchpoint. Impel’s fully integrated platform works seamlessly with all major website, CRM, and DMS platforms. To date, the company has delivered 19 billion shopper interactions, influencing more than $5 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.
Job SummaryWe are seeking an experienced and highly motivated Business Development Manager to join our growing team. The ideal candidate will have a strong background in the automotive industry, with a proven track record in sales, account management, and strategic partnerships. This role will focus on driving business growth by identifying and developing new opportunities, building lasting relationships, and expanding our presence in the automotive sector. The role will be client facing sales throughout the entire in the APAC region.As a Business Development Manager, you will be responsible for driving revenue growth by prospecting new clients, working with the SDR team to ensure interstate travel and meeting coordinate, nurturing key relationships, and executing a sales strategy that aligns with the company’s mission and goals. Your efforts will be instrumental in growing the business, enhancing our customer base, and solidifying long-term, strategic partnerships within the automotive market.
Essential Functions of the JobResponsibilities
- Business Growth & Opportunity Development: Identify, target, and pursue new business opportunities across the automotive industry, including OEMs, Tier 1 suppliers, dealerships, and aftermarket companies. Drive the business’s revenue by uncovering new sales prospects and strategically expanding our reach. In person meetings is highly important.
- Consultative Selling & Solution Demonstration: Understand customer pain points and objectives by conducting in-depth needs assessments, and demonstrate how our AI-powered customer lifecycle management platform can address these challenges with tailored solutions.
- Sales Strategy & Execution: Lead the development and execution of sales strategies, driving the full sales cycle from lead generation and prospecting to closing and contract negotiation. Consistently meet or exceed sales targets by converting opportunities into long-term partnerships.
- Relationship Building & Networking: Build and maintain strong, long-term relationships with key decision-makers, including C-level executives, across the automotive sector. Nurture prospects and customers to ensure satisfaction and loyalty throughout the entire customer lifecycle.
- Partnership Development: Establish and manage strategic partnerships with industry stakeholders, including suppliers, distributors, and technology partners. Collaborate closely with product, marketing, and customer success teams to align efforts and achieve mutual business goals.
- Market Research & Industry Analysis: Stay informed about the latest industry trends, competitive products, and emerging technologies within the automotive sector to ensure the company remains at the forefront of the market. Leverage this knowledge to proactively adjust strategies and identify new sales opportunities.
- Sales Pipeline & CRM Management: Maintain accurate records of all sales activities and opportunities in the CRM system, tracking pipeline progression and reporting on key performance metrics. Provide senior leadership with regular forecasts and updates on sales progress.
- Negotiation & Deal Closure: Lead contract negotiations, ensuring mutually beneficial agreements that align with company goals. Close deals effectively, consistently meeting and exceeding sales targets.
- Travel Requirements for Business Development Manager: As a Business Development Manager, this role necessitates frequent travel for in-person meetings. You'll be expected to attend meetings with prospective and existing clients, partners, and industry events, which will often require traveling outside of the office, both locally and interstate. The nature of the role demands a proactive approach to building relationships, meaning you should anticipate being on the road for a significant portion of your time, potentially up to 50% of your working hours. This travel will be essential for driving new business, fostering client relationships, and representing the company at key engagements.
- Maintains confidentiality of work-related issues, records, and company information.
- Demonstrates a commitment to Diversity, Equity and inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating change.
Qualifications:
- 5+ years of experience in business development, sales, or account management, preferably within the automotive industry. Experience working with OEMs, suppliers, and dealerships is a plus.
- Proven track record of generating and closing new business opportunities, with a demonstrated ability to meet and exceed sales targets.
- Strong knowledge of the automotive market trends, technologies, and customer needs, with an ability to engage customers across different segments of the automotive industry.
- Exceptional communication, negotiation, and presentation skills, with the ability to establish credibility and influence decision-makers at all levels.
- A strong network within the automotive sector, with relationships that can be leveraged to grow the business.
- Technical aptitude and the ability to quickly grasp complex software solutions and communicate their benefits to prospective clients.
- Self-motivated, target-driven, and capable of working independently or collaboratively within a fast-paced environment.
- Experience with CRM systems (e.g., Salesforce) and sales performance tracking tools is advantageous.
- Bachelor’s degree in Business or a related field (preferred).
- Ability to travel up to 40% of the time to meet clients and support business development efforts.
Skills Required
- 5+ years of experience in business development, sales, or account management
- Proven track record of generating and closing new business opportunities and meeting sales targets
- Ability to travel up to 40-50% for client meetings, interstate and APAC travel
- Exceptional communication, negotiation, and presentation skills
- Strong knowledge of automotive market trends, technologies, and customer needs
- Technical aptitude to understand and demonstrate complex software solutions
- Self-motivated, target-driven, able to work independently and collaboratively
- Experience with CRM systems (e.g., Salesforce) and sales performance tracking tools
- Experience within the automotive industry (OEMs, suppliers, dealerships)
- Established network within the automotive sector
- Bachelor's degree in Business or related field
- Maintains confidentiality of work-related issues and records
- Demonstrates commitment to Diversity, Equity and Inclusion
What We Do
Impel (formerly SpinCar) offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.








