The business development associate will drive solution selling across all our product lines (FIS, FPI, FRS and IG) by positioning integrated hardware, software, and services from our product basket. The role combines consultative sales, application understanding, and strategic account management to identify high‑value opportunities, shape requirements, and close complex deals. The associate requires deep industry knowledge, strong executive presence, and the ability to orchestrate technical/commercial stakeholders and deliver measurable results.
Key Responsibilities
- Strategic Prospecting & Planning: Develop and execute a comprehensive business development strategy to target key industries such as process industries like metals, cement, chemicals & fertilizers, automotive etc. Identify high-potential accounts and market gaps
- Solution Selling & Needs Analysis: Engage with senior leaders in these organisations and conduct thorough needs assessments. Translate complex technical requirements into compelling value propositions
- Funnel Management & Forecasting: Manage the entire funnel from lead generation to closure. Maintain accurate forecasting and funnel hygiene
- Technical Collaboration & Proposal Development: Work closely with the product team to architect customized solutions
- Market Intelligence: Serve as the voice of the customer internally, providing feedback on market trends, competitive landscape, and client needs to inform future product development and go-to-market strategies
- Relationship Management: Build and nurture long-term, trusted relationships with key decision-makers and influencers within target segments. Represent the company at industry trade shows, conferences, and technical seminars.
Qualifications & Experience
- Education: Bachelor’s degree in engineering (Electrical, Electronics, Instrumentation, Mechanical) or a related technical field. An MBA or equivalent business qualification is a plus.
- Experience:
- Minimum of 5-10 years of experience in technical sales, business development, or field application engineering within the Test & Measurement, industrial automation, or instrumentation industries.
- Proven track record of success in "solution selling" or consultative sales models,
Top Skills
What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
