The Business Development Manager – After Market Support is responsible for growing and sustaining aftermarket service revenue within the industrial automation business.
The role focuses on selling support contracts, maintenance services, upgrades, retrofits, and spares to customers with installed automation systems. The objective is to build long-term service relationships, increase recurring revenue, improve customer retention, and position Octopus Digital as a trusted lifecycle support partner rather than a one-time project vendor.
This is a commercial role with close coordination with service and engineering teams; it does not involve design or execution responsibilities.
Key Responsibilities:1. Sales Strategy & Business Development:Develop and execute a structured sales strategy for After Market Support (AMS) services aligned with company revenue and margin targets.
Identify and pursue new business opportunities within existing automation installations and untapped customers operating industrial control systems.
Drive growth of recurring and annuity-based revenue through AMCs, SLAs, retainers, and long-term service agreements.
Maintain a healthy and realistic sales pipeline, ensuring accurate forecasting and timely closures.
Own and manage key AMS customer accounts, acting as the primary commercial interface.
Build strong working relationships with plant managers, maintenance heads, operations teams, engineering managers, and procurement departments.
Conduct regular customer meetings to understand operational challenges, maintenance gaps, and future support requirements.
Drive contract renewals, extensions, scope expansions, and commercial revisions while ensuring customer satisfaction and profitability.
Position AMS offerings as preventive, reliability-focused, and risk-mitigation solutions, rather than reactive break-fix support.
Identify customer risks related to downtime, obsolescence, aging systems, lack of in-house skills, and OEM support limitations.
Propose commercially viable AMS solutions that reduce total cost of ownership (TCO) and improve system availability.
Support customers in planning long-term automation support and lifecycle strategies.
Lead the preparation of commercial proposals, including scope definition, pricing models, and service deliverables, in coordination with service teams.
Negotiate commercial terms, pricing, and contract conditions in line with company policies and margin expectations.
Ensure clarity of scope, response times, responsibilities, exclusions, and commercial obligations in all service contracts.
Work closely with service delivery, engineering, and operations teams to ensure accurate scoping and feasibility of proposed services.
Ensure smooth handover from sales to service execution, maintaining involvement during early execution stages.
Act as the commercial point of contact for any scope clarifications, change requests, or commercial matters during contract execution.
8–12+ years of experience in industrial automation sales or business development, with strong exposure to aftermarket or service sales
Proven track record in selling AMCs, service contracts, upgrades, retrofits, and spares
Solid commercial understanding of PLC, DCS, SCADA, drives, and industrial control systems
Experience working with industrial customers in Pakistan
Bachelor’s degree in Engineering or Business (Engineering preferred)
After Market Support & Service Sales
Key Account Management
Contract Negotiation & Renewals
Customer Retention & Growth Strategy
Commercial Acumen
Pipeline & Forecast Management
Strong communication and negotiation skills
Top Skills
What We Do
Avanceon is the leading provider of automation, control systems integration, proprietary energy management solutions and support services. It has a strong market footprint through its offices in Dubai - UAE (covering Middle East), Lahore - Pakistan (covering South Asia) and Exton, Pennsylvania - United States of America (covering North America). Avanceon is also among the select group of ‘certified members’ of Control System Integrators Association (‘CSIA’) and is also listed on the Control Engineering Magazine’s System Integrator Hall of Fame.Avanceon has been in the automation business for the last 24 years and has transformed into a 360 degree solution provider for automation, energy management, service and maintenance. Servicing clients over a span of two decades, Avanceon has completed several projects for major blue chip companies enabling it to earn strong credentials, move up the learning curve and develop a diverse client base. Going forward, it intends to capitalize on its core strengths to expand its footprint in the Middle East by setting up offices in Qatar, Kingdom of Saudi Arabia (KSA) and Oman.
