Responsibilities:
- Revenue Growth
- Manage the entire sales cycle from prospecting to acquisition using CRM and other tools.
- Qualify new business opportunities to present, promote and sell Proform service offerings.
- Proactively manage leads inventory to generate highly qualified opportunities to bid work.
- Drives RFQ process from bid submission and final negotiation to Closed Won/Lost.
- Maintain and cultivate relationships with key accounts, to ensure customer satisfaction as well as drive penetration opportunities.
- Develops sound relationships with customers’ engineers to ensure accurate comprehension and understanding of requirements and deliverables.
- Sales Operations
- Develop and execute sales plans, strategies, and tactics to achieve sales targets.
- Manage whole of life communication with customers to ensure superior service levels.
- Develop sales operations processes including analytics to support the sales team and achieve sales goals
- Works collaboratively with Production and other team members to ensure OTD is met and production issues are communicated in a timely manner to customers.
- Liaise with Proform engineers, accounting and other staff to ensure customer satisfaction.
- Analyze sales performance, identify areas for improvement, and report on sales results.
- Marketing Management
- Direct Marketing team to identify customer and product segments.
- Develop marketing plans, strategies and tactics to generate brand awareness and drive inquiry within those segments.
- Drive activities that increase brand recognition and reputation within core market segments.
- Direct market analysis of local competition to ensure competitive advantage.
- Monitor and analyze performance, identify areas for improvement, and report on results.
- Performs other duties as assigned.
Qualifications:
- “Hunter” mentality with strong prospecting skills and able to build and manage a sales pipeline.
- Demonstrated negotiating ability to effectively convince and compromise to achieve end results.
- Strong collaborative abilities to develop, maintain, and strengthen partnerships with others inside and outside the organization who can provide support, information, and assistance.
- Strong critical thinking skills to derive logical conclusions from a number of options available.
- Ability to set and meet sales targets in keeping with corporate objectives.
- Understanding of machining processes, including CNC machining and fabrication.
- Bachelors degree or related experience
- 5 – 7 years of successful business experience in a sales environment.
- Experience in a manufacturing environment preferred; broader experience across a variety of industries is a plus.
- Thorough knowledge of machine shop industry (machining and fabrication) is a plus
- Knowledge of production parts markets and customer preferences
- Self starter
- Ethical, honest and trustworthy
- Strong leadership and interpersonal skills with excellent communication and negotiation abilities
- Must be well organized and able to prioritize tasks
- Proficient in MS Office and CRM systems (Hubspot preferred)
- Proficient in Microsoft Office tools, including Word, Excel, PowerPoint.
- Must be authorized to work in the United States.
Top Skills
What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.
Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.
At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.
Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.
At Cogent, your business is our business — let's build something together.
Website: www.cogentanalytics.com
Email: [email protected]
Phone: (336) 665-8154









