The Business Development Manager drives revenue growth by securing sponsorships and partnerships, managing client relationships, and executing sales strategies.
Summary Generated by Built In
The Business Development Manager is responsible for driving commercial growth by securing sponsorships, delegate packages, and revenue-generating partnerships across the exhibition, conferences and event features. The role is highly consultative and new business focused, creating packaged strategic opportunities that deliver long-term value to both clients and the event. The ideal candidate is a results-oriented relationship builder with the ability to engage senior decision-makers across the global utilities, water and energy sectors. This role requires a hunter mindset, strong communication skills, and dedication to creating impactful commercial partnerships.
BUSINESS DEVELOPMENT & REVENUE
• Identify and engage new commercial partners globally, focusing on sponsorship and delegate sales.
• Develop and execute a sales strategy that supports overall event revenue growth.
• Research and prioritise strategic targets, tailoring outreach and proposals to address specific client objectives.
• Build and maintain a qualified pipeline of prospects through proactive outreach and market engagement.
• Lead senior-level conversations (C-suite, VP, Directors) to convert prospects into long-term partners.
• Meet or exceed revenue targets through structured and consultative sales efforts.
ACCOUNT MANGEMENT & RELATIONSHIPS
• Maintain and grow relationships with existing clients to increase their annual investment across relevant revenue streams.
• Develop tailored commercial solutions to meet clients’ evolving business needs.
• Foster collaborations with government entities and strategic industry partners.
• Maximise engagement from returning sponsors, partners, and delegates by identifying upsell opportunities.
CONSULTATIVE SALES & PROPOSALS
• Craft persuasive proposals and sales narratives that articulate the strategic value of partnership.
• Present and negotiate custom packages that demonstrate tangible ROI for clients.
• Coordinate closely with internal teams (marketing, content, operations) to align offerings with client needs.
• Maintain sales pipeline data and reporting through CRM tools.
• Monitor developments in utilities, energy and water to stay ahead of market needs.
• Conduct market research and competitive analysis to identify commercial opportunities.
• Attend networking events and trade shows to generate leads and stay connected with market trends.
• Collaborate with marketing to plan and execute targeted campaigns for delegates and sponsors.
• Support content and conference teams to ensure alignment between client interests and program development.
• Work with operations to ensure excellent delivery and execution of all partner commitments.
• Report sales performance and insights regularly and accurately to senior management.
QUALIFICATIONS AND EXPERIENCE:
• 5+ years of experience in B2B sales, business development, or account management within conferences, events, or media.
• Demonstrated success in securing high-value sponsorship and delegate deals.
• Experience with sponsorship, delegate acquisition, and conference sales strategies.
• Fluent English and Arabic languages are essential for this role
• Strong consultative selling and negotiation abilities.
• Proven track record of converting leads into commercial partnerships.
• Proficiency in proposal writing and client presentations.
• CRM fluency for tracking and pipeline management.
• Market analysis and trend-spotting capabilities.
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
