Business Development Manager

About Cellulant

Cellulant is a pioneering B2B payments technology company based in Africa that powers payment processing for thousands of businesses. 

Through a single, simple connection, our payment platform - Tingg - enables businesses to disburse funds and manage their offline or online collections while allowing their customers to pay via mobile money, local and international cards or direct bank payments. 

With local acquisition in over 30 markets and supporting 300+ payment methods, Cellulant processes over 240 million transactions annually for market leaders in various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail and Remittances.  

Our Story:

Since our founding in 2003, Cellulant has evolved from a digital content provider into a leading payments platform with a presence in 35 African countries. For more than 20 years, we've built a robust network that integrates multiple payment methods, addressing the unique challenges of Africa’s diverse payment landscape.

We began selling ringtones as a digital content business and quickly realised the need for a more streamlined way to manage payments. This realisation led us to develop a platform that initially allowed customers to check their bank balances and eventually evolved into a comprehensive payment solution. Our journey has seen us partner with more than 1000 businesses, including some of the largest banks and mobile money providers on the continent.

Throughout the years, we've continuously adapted and grown, leveraging our experiences to simplify payments for businesses and consumers alike. Today, Cellulant powers online and offline payment processing, allowing businesses to collect payments, send payouts, and accelerate business growth. We’re the payment fabric that makes interoperability possible and stitches Africa together for the global economy.  

Our Vision:

To enable seamless payments across Africa for businesses, banks and consumers. 

Read more about us and our leadership team .  
Key Stakeholders & Relationships:

• Product & Technology
• Sales & Marketing
• Customer Support
• Finance
• External Partners & Clients

The Business Development Manager will drive Cellulant Botswana’s growth by identifying, developing, and managing business opportunities that expand our market presence and revenue. This includes building and maintaining strategic partnerships, developing go-to-market strategies, and spearheading initiatives to enhance the adoption of our payment solutions, including the Tingg platform.

This role requires deep industry knowledge, strong relationship management skills, and a data-driven approach to decision-making. The ideal candidate is a self-starter, strategic thinker, and execution-oriented professional with a proven track record in business development, fintech, or payments.

• Conduct in-depth market research to analyze industry trends, customer behaviors, and competitor activities in Botswana’s payments landscape.
• Identify gaps and opportunities for Cellulant’s products and recommend strategic actions.
• Develop and maintain a market intelligence framework to ensure proactive adaptation to market changes.

• Develop and execute a business development strategy that aligns with revenue growth targets and market expansion goals.
• Identify and prioritize high-value customers and industry segments with growth potential.
• Define customer acquisition and engagement strategies, ensuring a strong sales pipeline.
• Work with cross-functional teams to design sales pitches, proposals, and presentations tailored to different customer segments.
• Develop go-to-market strategies for new products and services, ensuring a competitive market entry.

• Identify, negotiate, and establish strategic partnerships with banks, mobile network operators (MNOs), merchants, e-commerce platforms, and other fintech players.
• Lead contract negotiations and partnership agreements, ensuring mutually beneficial terms.
• Develop a relationship management strategy to maintain and expand key partnerships.
• Work closely with partners to optimize integrations, drive adoption, and resolve challenges in product deployment.

• Lead customer outreach efforts, engaging key accounts to onboard them onto Cellulant’s payment ecosystem.
• Develop and implement customer engagement programs to increase product adoption and retention.
• Analyze customer pain points and work with the Product & Technology team to create tailored solutions.
• Drive adoption of Tingg among merchants and businesses, ensuring growth in transaction volumes.
• Collaborate with the marketing team to develop and implement customer education campaigns.

• Work closely with the Product & Technology team to provide market insights that inform product improvements and innovations.
• Participate in product testing and feedback loops, ensuring optimal user experience.
• Identify potential product differentiation opportunities and develop strategies to enhance market competitiveness.
• Provide input on pricing models, ensuring competitive and profitable offerings.

• Track and analyze revenue performance, identifying growth drivers and bottlenecks.
• Provide weekly, monthly, and quarterly reports on business development activities, revenue performance, and market trends.
• Use data analytics tools to measure performance, assess ROI, and optimize business development strategies.

• Build and maintain strong executive-level relationships with key industry stakeholders.
• Work closely with the Marketing team to create thought leadership content (e.g., blogs, whitepapers, webinars) showcasing Cellulant’s value proposition.
• Develop and implement PR strategies to position Cellulant as a leader in the digital payments space.

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field.
• Minimum of 5 years of experience in business development, sales, or partnerships within fintech, payments, or banking.
• Proven ability to develop and execute sales strategies that drive revenue growth.
• Experience in negotiating high-value deals with banks, merchants, or payment service providers.
• Strong understanding of Botswana’s digital payments landscape, including mobile money, banking regulations, and fintech ecosystems.

• Experience working with payment gateways, digital wallets, or banking solutions.
• Existing network of industry contacts in banking, telecom, and financial services.
• Experience in product development or go-to-market strategies in a fintech environment.
• Familiarity with API integrations and digital payment infrastructures.

• CRM proficiency (e.g., HubSpot, Salesforce) to manage leads, sales pipelines, and partner relationships.
• Strong financial acumen for analyzing revenue streams and pricing models.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for reporting and presentations.
• Ability to interpret data analytics and market research reports to guide decision-making.

• Strategic Thinking & Problem-Solving: Ability to identify opportunities, anticipate challenges, and develop innovative solutions.
• Negotiation & Persuasion: Strong ability to influence and close high-value deals.
• Communication & Presentation: Excellent verbal and written communication skills to engage partners, stakeholders, and clients effectively.
• Leadership & Teamwork: Ability to lead initiatives and collaborate with cross-functional teams.
• Resilience & Adaptability: Comfortable working in a fast-paced, high-pressure environment with evolving market conditions.

Why Work For Us?

At Cellulant, transforming payments in Africa isn't just a job; it is our mission. We believe by simplifying the way people pay and get paid; we are accelerating businesses, opening markets, bridging wealth gaps and connecting Africa to the global economy.

Some exciting things about us...

• We have an Extensive Footprint: We have an office presence in over 10 countries, and our products serve 35 countries across Africa with a global workforce of about 300 employees.
• We believe that innovation is at the Heart of Fintech: Thousands of companies use our technology to deliver seamless payment experiences. Our customers range from various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail, to Remittances.
• We Support a Diverse and Inclusive Workforce: We focus on the growth and development of our employees through well-developed, individualised career paths ensuring you reach your full potential in a supportive and delivery-oriented environment.
• We Put our Employees First: We offer market-related compensation, generous personal time off and, markets permitting, medical and life insurance benefits.
• We Seek Collaborative Builders: At Cellulant, we believe that great ideas happen when we come together. We, therefore, nurture a collaborative work environment that challenges, engages and empowers each person to contribute to the growth and success of the business.
• We Solve for Africa’s Digital Economy: We’re solving payment challenges on the continent to create opportunities and accelerate economic growth for all of Africa.